Do you want to be a woman at the top of advertising?
If the answer is yes, you have to read this book:
Resource: www.seducingtheboysclub.com
Archive for October, 2008
Seducing the boys club
Friday, October 31st, 2008Who domite- Who is dominated
Thursday, October 30th, 2008
There are two worlds of bottom smacking, the world of BDSM and the world of ketchup bottles. The company, Dressing for Pleasure, a specialist in fetishwear and all things S&M related, married these two worlds by putting stickers of enticing rear ends on the bottoms of ketchup bottles. Thus inviting bar patrons to explore a completely different appetite while addressing their hunger.
Men´s things
Wednesday, October 29th, 2008Some months ago, I was in a grocery store in Edinburgh and one female friend said to me: “Look to that packaging”. They were some chocolate bars that she usually bought and the text said ‘It’s not for girls’.
That diferenciation by the gender atractted my attention and I asked by myself why they had chosen that communication estrategy. Today I have decided to research. Yorkie, the brand, belongs to Nestlé and they explain the campaign like this:
YORKIE - ‘IT’S NOT FOR GIRLS’
In 2001 the Yorkie “It’s Not for Girls” campaign was launched because, in today’s society, there aren’t many things that a man can look at and say that’s for him.
The ‘Not For Girls’ campaign theme for Yorkie uses humour, which resonates with today’s British male and simply states that Yorkie is positioning itself as a chocolate bar for men who need a satisfying hunger buster. With five solid chunks of chocolate, it’s a man sized eat!
Although I haven’t try that brand, I feel that I’m also the target of chocolatine bars. Although, personally, I’m faithful to Snickers chocolatine bars, which communication I think it isn’t directed either to me.
I don’t ask for the chocolatine bars communication direct for me or for the rest of girls, because I think they wouldn’t get either right with that diferenciation… Anyway, targets (or no-targets) do what they want.Resource: Nestlé UK
Your saliva is also important!
Tuesday, October 28th, 2008To carry on with the ‘revolutionary’ topics that I started yesterday, I let you one campaign that I have seen in the last days and I like it. That is the campaign of Saatchi & Saatchi Southeast Asia Regional from Bangkok, Thailand, to Amnesty International. Two female art
directors, Brandy Vu and Linda Pham, have participated in it.
directors, Brandy Vu and Linda Pham, have participated in it.
A sexist or revolutionary ass?
Monday, October 27th, 2008This is the advert to relaunch, surprisingly, ‘L’Unità’, the historic Italian newspaper founded in 1924 by the Marxist philosopher and theoretical Antonio Gramsci. This newspaper was the official organ of the Italian Comunist Party (PCI).
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