Sit on the bonnet, without any doubt.
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But, what can happen if she doesn’t take care?
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Archive for February, 2009
What can do a woman with a car?
Friday, February 27th, 2009 Loading ...The sky on a billboard
Thursday, February 26th, 2009
Healthy products in snacks dispensers
Wednesday, February 25th, 2009Obesity is a huge problem among American teenagers. However, there are still few things done in order to prevent it.
The designer, Irina Ivanova, proposed for VitaMeal a new system of snack dispensers with healthy food.
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More than dry fruits, more than a dinning centre for homeless
Tuesday, February 24th, 2009Everyone has a passion which makes you wake up and think: “That’s why I’m here”. However, we can not always enjoy the most of it.
Lisa Nigro not truly enjoys what she does, but thanks to the brand True North, she made Helen Hunt convert her story into a 60 seconds spot that was broadcasted during the Oscars night.
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Nike´s commitment with women
Monday, February 23rd, 2009Some months ago we published a report about Nike’s campaign directed to women. Today Nike comes back with its latest campaign:
Nike collaborates with Ashoka, an organization involved in finding innovative solutions for social problems.
With Changemakers the association gave a life to an online community. The community is based on collaborative competitions and its work is aimed to find creative strategies for encouraging change on issues of global importance. (more…)
Feminine packaging at Grammy 2009
Friday, February 20th, 2009Women’s creativity in advertising is not only about printed ads or TV spots. As you could see it in the previous posts, it’s much more than that.
In this case we want to show you a CD cover nominated for Grammy Awards 2009, made by Renee Jablow together with her creative team (Amanda Barrett, Abby DeWald, Renee Jablow & Rick Whitmore, art directors).
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How to make girls play hockey?
Thursday, February 19th, 2009
Interview to Carol Lam
Wednesday, February 18th, 2009The following interview was made by ihaveanidea to Carol Lam, creative director of TBWA China
ihaveanidea: Tell us about how it all started? What got you hooked on advertising? I hear you wanted to be a journalist at first…
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Carol: Yes, I was trained as a journalist at University, but that was an accident. It turned out to be a happy one, thank God. My childhood dream was becoming a medical doctor (yes, a medical doctor). I wanted to save people’s lives.
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ihaveanidea: And now you work in Advertising. There’s a lesson here somewhere I guess… (more…)
Beer, only for men?
Tuesday, February 17th, 2009It may seem that men are the only ones who drink beer, or at least they’re the vast majority.
Data show that 40% of women in Spain and 20% of women in Germany enjoy sipping their cold beer. However, many beer adverts are directed to men, as their main target.
The advert of Heineken is recently one of the most viewed videos in the Internet.
Walk in fridge
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Campbell´s Heart
Monday, February 16th, 2009
On the 6th of February started The Heart Truth campaign, sponsored by the National Heart, Lung and Blood Institute. It’s a part of the Month of Heart in USA.
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Campbell joined this initiative and created a campaign called AdDress Your Heart. It’s aimed to raise awareness and help women reduce a risk of having a heart disease. According to the Institute, this disease is the first cause of death among the American women.
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