Archive for the ‘Creativity by women’ Category

The success of Rethinkher in Barcelona

Wednesday, March 10th, 2010

On March 4, took place in Barcelona the 5th International Forum of Communication and Branding: Rethinkher which included professional expert speakers on the topic. , as Janne Cunnigham, Philippa Roberts, Avivah Witenberg-Cox, Ignacio Morgado, Alberto Pierpaoli, Carolina Foster Kenny, Jesus Alonso, Alfons Cornella and Marti Barletta. They stressed the need for greater presence of women in the world of communication and demonstrated through studies, facts, figures and arguments that the woman is a new ’superpotency’.

We leave the manifest of Rethinkher which reflects the most important ideas, the links with the impressions of the bloggers attending the Congreso, and the videos of the event and interviews with speakers.

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The best of 2009

Monday, January 4th, 2010

To close the year, we thank you for visiting the blog and the comments you left us and we want to invite you to join the blog in the new year 2010, we look forward to your opinions and suggestions for improvement.

Here we leave a list of 10 best posts of 2009. Happy New Year.

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1. Interview with Ruth Lee: A great professional who responded us with many examples in one of the best interviews of this year. Thanks for your generosity, Ruth.

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peter-pan12. Olay return us to childhood: Very debated by users because of different interpretations of the graph.

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jonathan_punter_concept_car_2006_60023. Women buy 50% of the cars: A market conquered. And Harley Davidson worries for the women first time in the history.

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imagen-244. A dress of clouds: Creativity by women and for women: a story that talks about feelings and motivations.

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outdoor5. M vs W: This year Nike opened the battle of sexes that it has been a continuation trivial, will become a saga in 2010?

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thumb_event016. Golden Stiletto Awards:  Congratulations She Says to reward the creativity by women.

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untitled-27. Women love to cut the lawn: A different form for a product category of women, which even surprised to women marketing proffesionals.

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grafica_womeninsuccess8. Women are better in marketing: 80% of respondents agree that women are experiencing great success in marketing departments.

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9. What announcing this graph?: We started a discussions in Linkedin about this post entitled TOY BOY and we get a record of 300 visits in one night, with 50 reviews in the social network. A big surprise. Thank you for your participation.

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10. Do you think there is a female factor in creativity?

Anna Lubowska, President of the Board of the Advertising Agencies Association of Poland (SAR) and Member of Executive Committee of Effie, member of jury in the latest edition of the Golden Drum.

“Sure!”

Svetlana Ćopić, Deputy Creative Director of New Moment New Ideas Company and member of jury in the latest edition of the Golden Drum.

“Not in creativity, but in the way that the business is done. I think that women have introduced some new qualities to this tough and competitive profession and are changing it in a direction that is more comfortable for both sexes.”

Rossella Sobrero, President of Koinètica and member of jury in Cannes Lions 2009.

“I’d rather call it a “female approach”. A winning approach, especially in social campaigns where attention and sensitivity are essential.”

Uschi Henkes,  Executive Creative Director and founder of Zapping/M&CSaatchi and member of jury in Cannes Lions 2009.

“I can only repeat that in my opinion creativity knows no gender. But at work, I think we are more flexible and can do more things at the same tie.”

Maria Luisa Francoli Plaza, Global CEO of MPG and member of the jury of Media category at Cannes Lions 2009.

“Yes, it’s about realism.”

Astrid Von Rudloff, CEO of Weber Shandwick in Germany and the only German member of the first PR jury in the Cannes Lions.

“Maybe surprisingly: pragmatism. Women tend to look for a good solution; men look for the big idea.”

Jureeporn “Judee” Thaidumrong, Founder and Creative Director of JEH United and member of the festival’s jury Clio Awards.

“As I said before, female Creatives can bring a sensitivity and attention to details to the table.”

Katrien Bottez, Creative Director of Duval Guillaume and Member of the festival’s jury Clio Awards.

I think women can add depth and relevance to creative work, but on the other hand you must not exaggerate the importance of this female factor. Once a campaign of mine was flagged by a woman rights organisation describing it as “woman unfriendly and visibly made by men.”

THE GOLDEN STILETTO AWARDS 2009, FEMALE CREATIVITY

Tuesday, November 17th, 2009

She Says brings for the second year The Golden Stiletto Adwards to reward women’s creativity. It is the only award ceremony which celebrates female creativity, with an all female judging panel made up of distinguished creatives from across the advertising industry.

Johannah Bailey, Programme Director Global Communications - Unilever

Liz Sivell, Creative Director at R/GA

Ida GronBlom, Senior Creative - Wieden + Kennedy

Toni Smith, Managing Director - The Viral Factory

Elspeth Lynn, Executive Creative Director - Profero

Charlotte Mcelany, Senior Writer - Creative Review

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WHAT HAPPENS WHEN A WOMEN GOES FOR A WEEK?

Monday, November 9th, 2009

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Who is the creative team made up of?

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THE COUNTDOWN BEGINS. 6 DAYS LEFT

Thursday, November 5th, 2009

andys_elect_poster5IT’S OUR TURN.

Girls, What are you waiting for? You must vote for the women standing as candidates for the next Andy Jury Adwards taking place. The deadline for voting is until November’s  15 . We know Andy is to recognize outstanding creativity in the world, but first you need to change the idea about women in creating advertising messages and to achieve recognition the women’s work as creative and as a professional.

Andy Awards provide support for building the future of the business. And there must be us. Women have come a long way over the S XX to win their place in society, but we still have much to do. If we incorporate our thinking in the advertising world we must first achieve female jurors in prestigious festivals such as Andy Adwards. If we start from within, with female jurors will be easier when assessing the work of creative women.

Girls, we have to go far and we can. Let our voice and vote be heard on high.

This is our Challenge.

http://www.electthejury.com/

THE NORTEAMERICAN ARTIST’S WORK JENNY HOLZER IS RECEIVED IN CHICAGO, BABEL AND BILBAO

Wednesday, November 4th, 2009

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JENNY HOLZER. Gallípolis (Ohio), 1950

In the whole milestone of the feminine creation worldwide thanks to your direct, suggestive and new formats, across which all kinds launches her messages. Alternating concepts that move among the reality and the fiction, among the public thing and the private thing, the universal thing and the particular thing; the brilliant North American offers an incisive social and psychological portrait of the contemporary epoch.

Nowadays, her works can turn of this contemporary artist in the own collections of the museum Guggenheim, in Bilbao and in Fondation Beyeler (Basle), from 01-11-2009 to 24-01-2010.

Holzer begins to work around the word as aesthetic value in yes same; as work of art capable of transmitting of clear, simple and attractive form a message that, in case of the work of this genial North American, she touches matters of nature political, social, of Kind, or environmental. Her first offer in this respect they were the famous Truism, a collection of aphorisms that she stamped on t-shirt and cartels, distributing them for New York. In them appointments could be read as Protect me from what I want or Abuse of power you eat ace not surprise; short and direct texts loaded with meaning and intentions, which always they invite to a deep reflection on the part of whom they read them and which in many cases play with the ambiguity, the contradiction, the double reading, the humor and the irony; turning into a faithful reflex our paradoxical life.

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“WOMEN DECIDE”, HOW CONNECT BETTER WITH THE FEMENINE PUBLIC IN THE INTERNATIONAL FORUM RETHINK-HER

Monday, November 2nd, 2009

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Under the slogan “Women decide” www.ellasdeciden.com and marketing, communication and branding designed by and for women as main theme, the Business and Advertising Association of Cataluña will call a meeting of the most prestigious experts in the industry to know the keys that really can have influence on the most influential target today: women.

With an expenditure amounting to over 8,000 million euros per year, women make 70% of purchases worldwide. This emerges from a study conducted by The Boston Consulting Group (BCG) in which took part more than 12,000 women from 22 countries during 2008.

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BRINGS A FEMININE TOUCH TO “MINI” AND WIN A LAPTOP

Wednesday, October 14th, 2009

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Is there a prototype car for women? I hope not. I refuse to think that my brain works like that of more than half the world population. What a bore! What is certain is that we have … certain preferences. Like them.

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JENNIFER’S DREAM

Thursday, October 8th, 2009

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Aquarius and Tuenti hurled into cyberspace a simple idea: “Send your dreams.” The winner of the contest message would star the new outdoor advertising campaign for this drink. Through its website, more than 1,500 people submitted their choices.

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THEY ARE THE NEW ARNOLD 4D

Friday, October 2nd, 2009

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Someday, a post like this on mainstreaming women leading the direction of an advertising agency will not make sense. Simply because will not be news. We will have achieved true equality. But unfortunately that day has not arrived yet, we need to explain it: Arnold, creative agency network of Havas, and AD, direct marketing specialist agency, CRM, data and digital, have merged to make way for Arnold4D: a agency customers such BBVA, Volvo and Coca-Cola.

A team of about 50 people and formed mostly by women, is led by Cristina Barturen and Susana Puras, previously EuroRSCG4D and ArnoldFuel respectively. Pilar Contreras, Marisol Coke, Angela Mora, Maria Rico and Ana Varela, as brand managers and Laura Relancio and Rosa Antuna, as gurus online, complete this ambitious project work EuroRSCG Group.