The Chicken burgers have always been one of the most popular choices among women, while men reject the chicken and they choose the traditional hamburger meat.
The chicken breast of grilled is an old friend for women. They know its virtues, its tenderness, its good taste. So when Burger King decided launch to market the new Chicken Tendergrill, it sought an all-female team for the next challenge: Presenting the new Chicken Tendergrill to the male society.
Elke Klinkhammer has been Creative Director at Neue Digitale/Razorfish for the past four years. During this time Adidas grew to a leading client and her groundbreaking work for Adidas Y-3 and Adidas Originals was awarded an impressive list of honours at many national and international award shows.
Previously, Elke promoted the integration of above and below the line communication at Jung von Matt in Hamburg. She has also won accolades with her creative approach for ONE and The American School.
Elke began her career as a designer, choreographer and artist, prior to focusing more attention on the interactive space. For Elke the innate urge for expression is the foundation of her work, which accompanies her professionally or while backpacking through the world’s remote corners.
As a member of the Art Directors Club Germany, Elke is a forward-thinking ambassador for interactive design and has sat on the interactive juries of the world’s greatest award shows including Clio Awards, New York Festivals, London International Awards and Cannes Lions.
Catherine Savard is a creative director with 12 years’ experience working on 360 campaigns. Originally a journalist, she quickly discovered a love for the internet and all things digital and started her own small agency in Montreal in 1999. Since then, Catherine has worked in international agencies around the world, notably in London, UK; Sydney, Australia and Kuala Lumpur, Malaysia, and has recently returned to Quebec to find a home at Cossette, Canada’s largest agency. Catherine heads a team of talented creatives and works on a variety of projects that span digital and traditional campaigns.
Natalie Lam is creative director at OgilvyOne in Shanghai. Her specialties are branding, print, advertising, interactive, emerging media, motion and furniture. For the past, she has been leading and growing and U.S accounts for Nike+, NIKEiD and NIKE Running, three of the most innovative brands within NIKE and R/GA.
Her work has been recognized by Cannes, D&AD, One Show Interactive, Clio Awards, International Andy Awards, Art Director’s Club, Creative Review, Creativity Awards, London International Awards, AdAge China, Spikes Asia and AME 2010. Recently her work has achieved a Silver at Cannes Lions 2010 with ‘Red Flag’. From here we congratulate her and her team of OgilvyOne Shanghai.
She was jury member in different festivals as International Andys, The ADDY’s, The Canadian Advertising Awards and One Show Interactive.
Her clients include The New York Times, The Gugenheim Museum, MasterCard, Ford Motors, Seagate, Sony, Vivendi Universal.
AdWomen has created a Facebook page about the feminine side of the advertising festivals. The launch has coincided with the beginning of the 57th Festival de Cannes Lions.
On page you will find videos with interviews of jurors such as women jury representing Brazil, and videos of the campaigns that have been created by a some Creative Director woman, as a ‘Pen Story’ spot where Alexandra Lier is the Creative Director. You will find the campaigns that have been selected in the shortlist of different categories, for example, ‘Born to Fit’ where Shira Bogart is the Creative Director. You can participate in an open discussion about the number of the women in the juries of the advertising festivals. And finally, from today you can also see the award-winning campaigns where there is a woman as creative director, as ‘Red flag’ of Ogilvy Shanghai that it has won a Silver Lions and has to Natalie Lam as Executive Creative Director.
Through the page we informe you of what happens from the female perspective in the advertising festivals.
We encourage you to partipate in the page, leave your comment and share the page with your friends.
Konstantina Chatzaki studied Mass Media y Communication and in 2004 she got her MA in Advertising and Marketing with a distinction from Leeds University Business School. In the same year, she started working at OgilvyOne as copywriter in traditional advertising. She did campaigns for clients Duch as Coca Cola, Lufthansa, Diageo and DHL, with this client she won the Bronze Award in th Greek Advertising Festival, Ermis Awards.
In 2006 she shifted to online advertising and currently she working as a Creative Director in OgilvyInteractive of Panos Sambrakos’ team. Some of her digital campaigns got awards in the Greek Advertising Festival, and also internacional acclaim in IAB’s MIXX Awards, the London Internacional Awards and the New York Festivals.
Konstantina, after working on each campaign always she makes short european getaways to watch music concerts or to visit old friends from her Leeds Uni days.
With the recent Portfolio Night , we were able to interview some of the creative directors who participated in the event in different cities in the world.
Over the next few months you will enjoy of these interviews on the blog, where the creative directors tell us about the experience in the Portfolio Night, one of the most innovative in the world of today’s advertising launched by the guys ihaveanidea to promote the work of young creative facilitating contact with the creative directors of the most important agencies.
We strat with Aleka Papadia, creative director who participated in Portfolio Night in Athens. She studied Archaeology and Art History at the University of Athens. She Works as a creative since 1994. She begun at McCann-Erickson, continued at Publicis, TBWA in Athens and Lowe, wrote for Levi’s, Nescafé, Lever, SEAT, Vodafone, Wind(mobile network), greek Lottery company Opap and many others. Currently, she works at Upset, a greek company as head of creative. She is also a traveler, a book lover anda n amateur painter.
What do you think of the Portfolio Night experience? Have you learnt anything from it?
It was a nice experience.I was expecting more enthusiasm and participation from young creatives.The starvation needed in order to survive in such a competitive environment. I must say Ogilvy in Greece did a very good job organizing the whole event.
On May 20 there will be the new edition of Portfolio Night in 39 cities worldwide. An event where the best creative directors of agencies will made available to young creative to see their work and value it.
Portfolio Night was born in Canada in 2002, held in Toronto, Montreal and Vancouver. Since then is driven by ihaveanidea, the first and largest international community of the advertising industry. Today is one of the most anticipated events of the sector in different cities.
This event is important for creative directors to hunt talents and for the young people is the opportunity to teach their jobs and to get into the job market.
From AdWomen we want to encourage all creative young people to participate and take this opportunity to meet with the top creative directors in their country.
The Olympians are a sporting event that generates more interest among women, 76% of American homes they see it. P&G as a sponsor of the U.S. team, it decided, coinciding with the Olympic Games in Vancouver in 2010, conducting a campaign of corporate image dedicated to the mothers, especially to the mothers of athletes who have been always supporting their children to the top Olympic . Without them, this dream would not have become reality. The campaign offered financial assistance to mothers and families of athletes to travel expenses and accommodation in Vancouver to asist the Olympic Games which were held between 12 and 28 February. With this gift P & G wanted to express its appreciation for the hard work and dedication to the mothers of the American team.
Mrs.K producer is the creator of the promotional campaign of the UEFA Champions League for Al Jazeera Sport, the mean news channel in the Arab world that conveys the football games in the Middle East and North Africa.
Arabs usually prefer to work with men, and in this campaign surprised that the Arabic news channel chose a woman to lead the creative team, Jeanne Kopek. And even more surprising because it is a campaign for a men’s event.
