Archive for the ‘Festivals and awards’ Category

The femenine side of the advertising festivals.

Wednesday, June 23rd, 2010

adwomen1AdWomen has created a Facebook page about the feminine side of the advertising festivals. The launch has coincided with the beginning of the 57th Festival de Cannes Lions.

On page you will find videos with interviews of jurors such as women jury representing Brazil, and videos of the campaigns that have been created by a some Creative Director woman, as a ‘Pen Story’ spot where Alexandra Lier is the Creative Director. You will find the campaigns that have been selected in the shortlist of different categories, for example, ‘Born to Fit’ where Shira Bogart is the Creative Director. You can participate in an open discussion about the number of the women in the juries of the advertising festivals. And finally, from today you can also see the award-winning campaigns where there is a woman as creative director, as ‘Red flag’ of Ogilvy Shanghai that it has won a Silver Lions and has to Natalie Lam as Executive Creative Director.

Through the page we informe you of what happens from the female perspective in the advertising festivals.

We encourage you to partipate in the page, leave your comment and share the page with your friends.

¡Join the feminine side of the advertising festivals!

Mónica Deza, first woman president of the jury of El Chupete.

Wednesday, June 9th, 2010

c1409f4a119eb7a7175fcc742d9de444Monica Deza has been named jury president of the El Chupete, International festival of children’s communication. Alter of the presidency of Luis Bassat, Fernando Ocaña, Miguel Angel Furon, Pablo Alzugaray and Luis Casadevall, Monica will be the first woman to preside over the jury in the sixth edition of the festival. And so, from AdWomen we want to give her our congratulations.

She is currently adviser to several companies, member of the Board of directors of the APD (Association for the Advancement of Management) and the director partner of the signature W&M Consulting Group specializes in strategy and ideation of business.

It is considered one of the most prestigious executive of the advertising market, after twenty years of experience in the communication industry. She was CEO of Universal McCann, where she positioned the agency among the most awards.

In 2008 she won the award Direct Plus in the category Big Business, she was the author of the first video-book published in Spain, founding partner and vice president of the Mobile Marketing Association and jury of other advertising festivals.

She has said ‘reward to those brands and professionals that help children and young people to grow up in a society without values, it’s very important.’

The Festival will be held on 1 and 2 June in Valencia.

Kathryn Bigelow: The first woman to win an Oscar for best director

Monday, March 8th, 2010

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In 82 years of Oscar history no woman had done so. Australia’s Kathryn Bigelow has become the first woman in history to win the Oscar for best director with ‘The Hurt Locker’ a drama that takes place in Iraq, which has won five statuettes more: Oscar for Best Picture, Oscar best original screenplay Oscar for best sound editing and Oscar for best sound mixing.

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THE GOLDEN STILETTO AWARDS 2009, FEMALE CREATIVITY

Tuesday, November 17th, 2009

She Says brings for the second year The Golden Stiletto Adwards to reward women’s creativity. It is the only award ceremony which celebrates female creativity, with an all female judging panel made up of distinguished creatives from across the advertising industry.

Johannah Bailey, Programme Director Global Communications - Unilever

Liz Sivell, Creative Director at R/GA

Ida GronBlom, Senior Creative - Wieden + Kennedy

Toni Smith, Managing Director - The Viral Factory

Elspeth Lynn, Executive Creative Director - Profero

Charlotte Mcelany, Senior Writer - Creative Review

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THE COUNTDOWN BEGINS. 6 DAYS LEFT

Thursday, November 5th, 2009

andys_elect_poster5IT’S OUR TURN.

Girls, What are you waiting for? You must vote for the women standing as candidates for the next Andy Jury Adwards taking place. The deadline for voting is until November’s  15 . We know Andy is to recognize outstanding creativity in the world, but first you need to change the idea about women in creating advertising messages and to achieve recognition the women’s work as creative and as a professional.

Andy Awards provide support for building the future of the business. And there must be us. Women have come a long way over the S XX to win their place in society, but we still have much to do. If we incorporate our thinking in the advertising world we must first achieve female jurors in prestigious festivals such as Andy Adwards. If we start from within, with female jurors will be easier when assessing the work of creative women.

Girls, we have to go far and we can. Let our voice and vote be heard on high.

This is our Challenge.

http://www.electthejury.com/

“WOMEN DECIDE”, HOW CONNECT BETTER WITH THE FEMENINE PUBLIC IN THE INTERNATIONAL FORUM RETHINK-HER

Monday, November 2nd, 2009

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Under the slogan “Women decide” www.ellasdeciden.com and marketing, communication and branding designed by and for women as main theme, the Business and Advertising Association of Cataluña will call a meeting of the most prestigious experts in the industry to know the keys that really can have influence on the most influential target today: women.

With an expenditure amounting to over 8,000 million euros per year, women make 70% of purchases worldwide. This emerges from a study conducted by The Boston Consulting Group (BCG) in which took part more than 12,000 women from 22 countries during 2008.

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INTERVIEW WITH ANNA LUBOWSKA, GOLDEN DRUM LAST EDITION JURY MEMBER

Wednesday, October 21st, 2009

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Anna Lubowska, President of the Board of the Advertising Agencies Association of Poland (SAR) and Member of Executive Committee of Effie, she has participated as a jury in the latest edition of the Golden Drum in Slovenia. She likes riding horses and enjoy family life, participated as a jury member of the 55th International Festival of Cannes.

How would you define the experience of having participated as a jury in one of the most important advertising festival as Golden Drum?

It was great experience. I met very interesting people, open minded, able to share opinions, present different points of view and still able to come to consensus. People from five very different cultures and backgrounds. After two days we felt as a team. Will miss them!

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INTERVIEW WITH SVETLANA COPIC, GOLDEN DRUM LAST EDITION JURY MEMBER

Monday, October 19th, 2009

“I am not advocating any kind of positive discrimination but I hope that more and more women will get to position to be invited to the juries due to their professional achievements.”

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Svetlana Ćopić, Deputy Creative Director, New Moment New Ideas Company, Serbia, has won numerous awards in currently advertising festivals as Epica or Golden Drum. Now, happily from the other side of the barrier, could value the creative works of others as a juror in the latest edition of the Golden Drum, held recently in Slovenia.

How would you define the experience of having participated as a jury in one of the most important advertising festival as Golden Drum?

It was obviously an honour and, thanks to the brilliant president of the jury and a fantastic group of people I was judging the entries with for four days, it also turned out to be a real pleasure.

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FEMALE EYE FESTIVALS

Wednesday, September 30th, 2009

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Over recent months, AdWomen has followed the trail of the female presence in the international advertising festival’s most important moment. Women who like creative, opinion forming and jurors have left their mark on such emblematic events like the 50th anniversary of the “Clio Awards” in the “FIAP” Iberoamerican Advertising Festival, considered the most important Hispanic; ” El Sol, “Latin American Festival of advertising communication,” which takes place in San Sebastian, or more recently at Cannes Lions, the most important advertising festival in the world whose last edition was held last June.

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I used to be a girl, virgin, girlfriend…an interview to Yoo Shin Lee, Creative Director from Cheil Worldwide, Korea

Thursday, July 9th, 2009

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I used to be a girl, virgin, girlfriend. I’m now a daughter, wife, and mom. But with all this in me, I also know that there is much more needed (insights) to create a great campaign.

 

 

 
Yoo Shin Lee, Creative Director from Cheil Worldwide (Korea) and Cannes Lions 2009 jury member in CYBER category

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