The Chicken burgers have always been one of the most popular choices among women, while men reject the chicken and they choose the traditional hamburger meat.
The chicken breast of grilled is an old friend for women. They know its virtues, its tenderness, its good taste. So when Burger King decided launch to market the new Chicken Tendergrill, it sought an all-female team for the next challenge: Presenting the new Chicken Tendergrill to the male society.
Elke Klinkhammer has been Creative Director at Neue Digitale/Razorfish for the past four years. During this time Adidas grew to a leading client and her groundbreaking work for Adidas Y-3 and Adidas Originals was awarded an impressive list of honours at many national and international award shows.
Previously, Elke promoted the integration of above and below the line communication at Jung von Matt in Hamburg. She has also won accolades with her creative approach for ONE and The American School.
Elke began her career as a designer, choreographer and artist, prior to focusing more attention on the interactive space. For Elke the innate urge for expression is the foundation of her work, which accompanies her professionally or while backpacking through the world’s remote corners.
As a member of the Art Directors Club Germany, Elke is a forward-thinking ambassador for interactive design and has sat on the interactive juries of the world’s greatest award shows including Clio Awards, New York Festivals, London International Awards and Cannes Lions.
‘Because being different makes us unique’ this is how ends ‘Dolls’, the Pavofrío commercial of this summer, brand of Campofrio group, a Spanish company leader of meat products in Europe and one of the five most important of the sector in the world.
With this commercial Pavofrío wishes to pay homage to women who every day are given to the many facets of their life: maternity, couple, friendship, work … This brand is intended to make us feel unique.
Women never have liked us to see our identification snapshots, in fact showing documents and ID photos is always embarrassing, since it is a common trend not to be favored in those pictures.
Koleston, a brand of beauty that is concerned about women’s self esteem, did what no other brand has ever done. It created a beauty salon with a photographic studio in Brazil. The aim was help to women to appear beautiful in some snapshots photos. The action was initiated at the International Women’s Week, lasted about a week and had the participation of more than 2000 women . It was news on TV stations all over Brazil, in newspapers, the Internet and it spread through social networks leading to a great number of comments in Twitter.
This week we published the interview to the creative director Kate Davis and she told us that she likes U by Kotex as the campaign aimed to women of the year.
Kimberly-Clark, owner of the Kotex brand, has been a refreshing change with the campaign for this brand. It all started because the company looked itself hard and found that they had to change, change it advertising and it conversation with women.
As a creative who’s driven by creating exceptional work, Kate Davis has more than 15 years’ experience developing award-winning work in all media. She has also spearheaded integrated and relationship marketing campaigns that were both highly conceptual and highly effective. In addition, she’s a strong strategic thinker who knows how to direct multiple teams to create work that meets or excedes business objectives. Currently is creative director in Razorfish Health.
Catherine Savard is a creative director with 12 years’ experience working on 360 campaigns. Originally a journalist, she quickly discovered a love for the internet and all things digital and started her own small agency in Montreal in 1999. Since then, Catherine has worked in international agencies around the world, notably in London, UK; Sydney, Australia and Kuala Lumpur, Malaysia, and has recently returned to Quebec to find a home at Cossette, Canada’s largest agency. Catherine heads a team of talented creatives and works on a variety of projects that span digital and traditional campaigns.
In june Vogue Eyewear launched a contest on Internet and in shopping centers of different cities in the world. The aim was to bring the latest trends of the brand to women. Vogue Eyewear selected Magic Touch agency to develop this marketing action.
1500 women went to the stands installed in the shopping centers where the brand offered their advices about fashion trends and custom styling, to adapt the clothes to their physical traits.
Pepa Rojo began her career in the advertising industry as a copy at Ruiz Nicoli and Young & Rubicam, to develop campaigns offline. Since 2000 she jumped to the interactive world. Since then she has worked as creative director in large agencies such as McCann Erikson and Tribal DDB. She is currently the Creative Director of The Name Group.
She has worked for Volkswagen, Telefónica, Movistar, Telepizza, Lucky Strike, Reina Sofia Museum, MSN, Visa, Caja Duero, Mapfre, Coca-Cola, Banesto, Smirnoff, Vichy, chocolate, Tanqueray … Some of this work has been recognized at Cannes Lions, The Sun, FIAP, London International Awards and One Show.
Natalie Lam is creative director at OgilvyOne in Shanghai. Her specialties are branding, print, advertising, interactive, emerging media, motion and furniture. For the past, she has been leading and growing and U.S accounts for Nike+, NIKEiD and NIKE Running, three of the most innovative brands within NIKE and R/GA.
Her work has been recognized by Cannes, D&AD, One Show Interactive, Clio Awards, International Andy Awards, Art Director’s Club, Creative Review, Creativity Awards, London International Awards, AdAge China, Spikes Asia and AME 2010. Recently her work has achieved a Silver at Cannes Lions 2010 with ‘Red Flag’. From here we congratulate her and her team of OgilvyOne Shanghai.
She was jury member in different festivals as International Andys, The ADDY’s, The Canadian Advertising Awards and One Show Interactive.
Her clients include The New York Times, The Gugenheim Museum, MasterCard, Ford Motors, Seagate, Sony, Vivendi Universal.
