Archive for the ‘Great professionals’ Category

Kathryn Bigelow: The first woman to win an Oscar for best director

Monday, March 8th, 2010

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In 82 years of Oscar history no woman had done so. Australia’s Kathryn Bigelow has become the first woman in history to win the Oscar for best director with ‘The Hurt Locker’ a drama that takes place in Iraq, which has won five statuettes more: Oscar for Best Picture, Oscar best original screenplay Oscar for best sound editing and Oscar for best sound mixing.

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Sandpaper Man Help Foundation

Monday, December 21st, 2009

Sandpaper Man Help Fundation is the name of the campaign that Tiempo BBDO has made for Procter & Gamble. It’s having a great success in Internet, due to the original and funny idea.

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THE COUNTDOWN BEGINS. 6 DAYS LEFT

Thursday, November 5th, 2009

andys_elect_poster5IT’S OUR TURN.

Girls, What are you waiting for? You must vote for the women standing as candidates for the next Andy Jury Adwards taking place. The deadline for voting is until November’s  15 . We know Andy is to recognize outstanding creativity in the world, but first you need to change the idea about women in creating advertising messages and to achieve recognition the women’s work as creative and as a professional.

Andy Awards provide support for building the future of the business. And there must be us. Women have come a long way over the S XX to win their place in society, but we still have much to do. If we incorporate our thinking in the advertising world we must first achieve female jurors in prestigious festivals such as Andy Adwards. If we start from within, with female jurors will be easier when assessing the work of creative women.

Girls, we have to go far and we can. Let our voice and vote be heard on high.

This is our Challenge.

http://www.electthejury.com/

INTERVIEW WITH ANNA LUBOWSKA, GOLDEN DRUM LAST EDITION JURY MEMBER

Wednesday, October 21st, 2009

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Anna Lubowska, President of the Board of the Advertising Agencies Association of Poland (SAR) and Member of Executive Committee of Effie, she has participated as a jury in the latest edition of the Golden Drum in Slovenia. She likes riding horses and enjoy family life, participated as a jury member of the 55th International Festival of Cannes.

How would you define the experience of having participated as a jury in one of the most important advertising festival as Golden Drum?

It was great experience. I met very interesting people, open minded, able to share opinions, present different points of view and still able to come to consensus. People from five very different cultures and backgrounds. After two days we felt as a team. Will miss them!

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INTERVIEW WITH SVETLANA COPIC, GOLDEN DRUM LAST EDITION JURY MEMBER

Monday, October 19th, 2009

“I am not advocating any kind of positive discrimination but I hope that more and more women will get to position to be invited to the juries due to their professional achievements.”

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Svetlana Ćopić, Deputy Creative Director, New Moment New Ideas Company, Serbia, has won numerous awards in currently advertising festivals as Epica or Golden Drum. Now, happily from the other side of the barrier, could value the creative works of others as a juror in the latest edition of the Golden Drum, held recently in Slovenia.

How would you define the experience of having participated as a jury in one of the most important advertising festival as Golden Drum?

It was obviously an honour and, thanks to the brilliant president of the jury and a fantastic group of people I was judging the entries with for four days, it also turned out to be a real pleasure.

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THEY ARE THE NEW ARNOLD 4D

Friday, October 2nd, 2009

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Someday, a post like this on mainstreaming women leading the direction of an advertising agency will not make sense. Simply because will not be news. We will have achieved true equality. But unfortunately that day has not arrived yet, we need to explain it: Arnold, creative agency network of Havas, and AD, direct marketing specialist agency, CRM, data and digital, have merged to make way for Arnold4D: a agency customers such BBVA, Volvo and Coca-Cola.

A team of about 50 people and formed mostly by women, is led by Cristina Barturen and Susana Puras, previously EuroRSCG4D and ArnoldFuel respectively. Pilar Contreras, Marisol Coke, Angela Mora, Maria Rico and Ana Varela, as brand managers and Laura Relancio and Rosa Antuna, as gurus online, complete this ambitious project work EuroRSCG Group.

I used to be a girl, virgin, girlfriend…an interview to Yoo Shin Lee, Creative Director from Cheil Worldwide, Korea

Thursday, July 9th, 2009

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I used to be a girl, virgin, girlfriend. I’m now a daughter, wife, and mom. But with all this in me, I also know that there is much more needed (insights) to create a great campaign.

 

 

 
Yoo Shin Lee, Creative Director from Cheil Worldwide (Korea) and Cannes Lions 2009 jury member in CYBER category

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An interview to ROSSELLA SOBRERO, member of Cannes Lions 2009 jury in the PR section

Monday, July 6th, 2009

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ROSSELLA SOBRERO

Expert in Public Relations, Corporate Social Responsibility and Social Communication. At the present time Founder and President of Koinètica, Partner to promote Social Responsibility in Italy. President of Assocomunicazione’s Public Relations Section (Association of the Communication Companies), Counsellor of Fondazione Pubblicità Progresso, the most important Foundation that promotes Social Communication in Italy, and Manager of FERPI’s Intercultural Communication (Italian Federation of Public Relations). Professor of Public Communication at University of Milan. Professor of several training courses organized by public and private universities, enterprises and local authorities. Contributing editor for several trade magazines, especially about social communication.

 

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Ivy Abujamra explores the nuances of the language humor in her newest digital campaign

Thursday, July 2nd, 2009

 

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A friendly looking grandpa  invites Internet users to join him and have a ride with his “canarito”, a Ford Corcel Standard from 1974. Since then starts the real mess…

 

 

 

For a momet we leave Cannes and move to Brasil, to meet Ivy Abujamra - the youngest director of BossaNovaFilms. In her works Ivy always tries to reflect the contemporary language and its nuances and to enrich scripts with creative ideas and helps advertising agencies in the process of creative development of the ideas. Ivy won several awards for the excellence and that made the industry recognize her as daring and vanguard; among the others: Bronz at FIAP and Gold at Premio Columnistas. One of her works has been exhibited at MOMA in New York.

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¨We’ve just entered the scene. We are pioneers¨ - an interview with Uschi Henkes, Executive Creative Director and founder of Zapping/M&CSaatchi, Cannes Lions 2009 jury member

Friday, June 26th, 2009

 

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¨Our presence in important meetings and projects is still not usual. What we find there is a very masculine world, built many hundreds of years ago, that needs time to change. No panic, patience, we try harder and this is, maybe, that characteristic difference you’re asking for.¨

 

 

 

 

AdWomen speaks with Uschi Henkes – Executive Creative Director and founder of Zapping/M&CSaatchi, Cannes Lions 2009 jury member in the PRESS category.

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