Maria Luisa Francoli is Global CEO of MPG. She gives us her point of view on women in the advertising industry.
Archive for the ‘Great professionals’ Category
Interview to Maria Luisa Francoli Plaza, member of the jury of Media category at Cannes Lions 2009
Wednesday, June 24th, 2009Interview to Astrid von Rudloff, the only German member of the first PR Jury in the Cannes Lions
Friday, June 19th, 2009
Astrid von Rudloff is a CEO of Weber Shandwick in Germany and the only German member of the first PR Jury in the Cannes Lions. On the ocasion of Cannes Lions 2009 we asked Astrid about her opinion on women in the PR industry.
Women behind Cannes Lions 2009
Thursday, June 18th, 2009
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We open the section Cannes Lions 2009 by introducing female members of the jury. There are 41 ladies among about 250 jury members. The categories with the biggest female presence in the jury are Public Relations and Media; with the fewest: Outdoor, Press and Radio.
Interview to “Judee” Thaidumrong - Clio Awards
Thursday, June 11th, 2009
Jureeporn “Judee” Thaidumrong is Founder and Creative Director of JEH United. She began her career as a copywriter at DY&R. She then became a senior at Leo Burnett and in 1997, Jureeporn became Creative Director at Results Advertising (an Ogilvy and Mather Agency hot shop) before moving to Saatchi & Saatchi as Executive Creative Director in 2001.
In 2005, Judee started her own creative powerhouse, Jeh United. One year in, Hong Kong’s Media Magazine voted her Asia Pacific’s ‘Creative of the Year’ She handles many different clients such as Smooth E, Sylvania Lighting, Lexus, Samsung Mobile Phone and the National Energy Policy Office of Thailand.
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AdWomen: Your work, as a member of the festival’s jury, consists of judging hundreds of campaigns. In your opinion, is it possible to know by intuition if it was created by women?
Judee: It’s harder to determine whether a campaign has been created by women than by men.The recent Dove campaign has the hallmark of a (more…)
“I think women can add depth and relevance to creative work”
Tuesday, June 9th, 2009
Katrien Bottez en Peter Ampe became joint Creative Directors at Duval Guillaume Brussels in 2005, and have worked together for more than 10 years now on both Belgian and international clients, winning many national and international awards including 3 Gold Lions at Cannes and one Grand CLIO last year.
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AdWomen: Your work, as a member of the festival’s jury, consists of judging hundreds of campaigns. In your opinion, is it possible to know by intuition if it was created by women?
Katrien: I believe it’s a good thing that you cannot tell a campaign is made by a man or a woman. After all, that’s of no importance at all. What is important, is the strength of an idea and the relevance of that idea for the brand. You could say women have more affinity with some kind of brands, but this goes for men as well. Man or woman, it’s important you fully understand a brand before working on it.
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AdWomen: The incorporation of women into creative teams is a slow process. What is our influence on the creative performance [if there is any]? Do we contribute something characteristic that men don’t?
Concha Wert: “Women forget their ego in order to buid team”
Friday, June 5th, 2009
After many days filled with information about advertising festivals, Concha Wert, the Manager of The Club of Creatives (Spain) gives us her opinion about the situation of women in nowadays advertising.
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AdWomen: Congratulations for the success of The 10 Best and Worst Ideas. Which are, in your opinion, the best and the worst idea?
Concha: Thank you very much. I am afraid that I am not going to be very original. I think the best idea is the one that won: research with stem cells. It is the most significant one and it affects people the most. The worst one, because of the same reason, is “redondeo” [price round up, after entering the euro zone].
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AdWomen: Día C [C-Day] is with us already 6 years. Is there any noticeable change in the role of women in advertising?
Interview to Marta Piñol - El Sol
Wednesday, June 3rd, 2009
Marta Piñol is General Director of Euro RSCG and before it, she was working in Órbital (Grupo BBDO) for 5 years. Her experience includes the General Supervision of DEC, the direction of marketing in Tele2 in Spain and account direction in CP Proximity.
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AdWomen: Your work, as a member of the festival’s jury, consists of judging hundreds of campaigns. In your opinion, is it possible to know by intuition if it was created by women?
Marta: No. I think that at work what counts is professionalism and not gender.
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AdWomen: The incorporation of women into creative teams is a slow process. What is our influence on the creative performance [if there is any]? Do we contribute something characteristic that men don’t?
Interview to Laura Sampedro- El Sol
Tuesday, June 2nd, 2009
Laura Sampedro is Director of Strategic Planning in Sra. Rushmore. She was born in San Sebastián and was trained in Lintas/Lowe and TBWA in Madrid. She opened the planning department in Tiempo BBDO, Publicis Lado C and two years ago, in Sra. Rushmore. Along her career, she worked for clients such as PlayStation, Renault, Coca-Cola or PSOE. She was the first planner to be member of CdeC TV, print and radio jury and now she is member of direction of APG Spain (Strategic Planners Asociation). Some of the last campaigns created in her agency: Telefónica- “Cuenta conmigo” (”Count on me”), Aquarius- “Ataudes” (Coffins”) o Flex- “Waira”.
AdWomen: Your work, as a member of the festival’s jury, consists of judging hundreds of campaigns. In your opinion, is it possible to know by intuition if it was created by women?
Interview to Christina Knight - Clio 2009 jury member
Friday, May 22nd, 2009
Christina Knight is Creative Director at Ogilvy Stockholm. She studied film and literature brought her into sales and marketing at EF Language Schools where she discovered the joy of copywriting. After a year at Berghs School of Communication in Stockholm she had the fortune of being called up by Hall & Cederquist, the best agency in town at that time. She have enjoyed the experience of working at small and large agencies, run her own, worked freelance and moving from a copywriting into the challenge of a Creative Director, formerly at DRAFT, now at Ogilvy in Stockholm.
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AdWomen: Your work, as a member of the festival’s jury, consists of judging hundreds of campaigns. In your opinion, is it possible to know by intuition if it was created by women?
Interview to Paula Trabulsi - FIAP 2009 jury member
Monday, May 18th, 2009
Business partner and director of BossaNovaFilms. With 20 years of professional experience working in Brasil and internationally. Her portfolio comprises over 2000 advertisements. She worked for the biggest brands as Unilever, Danone, Procter & Gamble. In 2005, with other five associates, she founded BossaNovaFilms and presently she is in charge of its board of directors.
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AdWomen: This year FIAP celebrates its 40th anniversary. What the festival means to the Latin-American advertising?
Paula Trabulsi: I think that with time FIAP has become more important and gained value. FIAP is now one of the most important festivals in the region.
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AdWomen: There are 4 women in the jury, is it a coincidence or a reflection of the advertising industry?
