Archive for the ‘Recommendations’ Category

JC Penney - Puma, Two differents forms to understand Saint Valentine’ day

Friday, February 12th, 2010

doghouse

How many times the men give us gifts that we don’t like it? Because of this, the  jewelry brand, JCPenney, last year launched “Beware of the Doghouse” campaign, which we talk in our blog (link) Do you remember? The video was viewed nearly a million times on YouTube and generated nearly 500 comments. Besides, the integration of the campaign in applications such as Facebook, led the campaign to the top.

After the success achieved,this year it has launched   “Return to the Doghouse” campaign, also made by Saatchi & Saatchi New York.

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The five A’s of the women in Argentine advertising

Thursday, February 4th, 2010

mujerThis new column from Buenos Aires, arose alter being a frequent and fan reader of Adwomen.

It intends to be an additional contribution to the world wide exchange of views and ideas, and to enlarge the net that allows us to get in contact and learn from other voices separated by many kilometers. It will provide ways of comparing and sharing coomon situations to women spread all over the planet.

To start  I think that it would be appropiate to describe at a glance how is the treatment of women in Argentine Advertising

There is a study performed in 2008 by the Starcom Media Group named “The five As of women in Argentine Advertising”.

Their conclusions were originated after carefully analizing more than 150 ads related to medicine, beauty, food, beverages, cleaning. Far away from household duties, such as kitchen, ironing, washing, advertising adressed to women is now characterized by stressing other values such as self-exigence, autonomy, autenticity, self sufficiency, originality.

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The best of 2009

Monday, January 4th, 2010

To close the year, we thank you for visiting the blog and the comments you left us and we want to invite you to join the blog in the new year 2010, we look forward to your opinions and suggestions for improvement.

Here we leave a list of 10 best posts of 2009. Happy New Year.

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1. Interview with Ruth Lee: A great professional who responded us with many examples in one of the best interviews of this year. Thanks for your generosity, Ruth.

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peter-pan12. Olay return us to childhood: Very debated by users because of different interpretations of the graph.

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jonathan_punter_concept_car_2006_60023. Women buy 50% of the cars: A market conquered. And Harley Davidson worries for the women first time in the history.

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imagen-244. A dress of clouds: Creativity by women and for women: a story that talks about feelings and motivations.

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outdoor5. M vs W: This year Nike opened the battle of sexes that it has been a continuation trivial, will become a saga in 2010?

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thumb_event016. Golden Stiletto Awards:  Congratulations She Says to reward the creativity by women.

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untitled-27. Women love to cut the lawn: A different form for a product category of women, which even surprised to women marketing proffesionals.

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grafica_womeninsuccess8. Women are better in marketing: 80% of respondents agree that women are experiencing great success in marketing departments.

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9. What announcing this graph?: We started a discussions in Linkedin about this post entitled TOY BOY and we get a record of 300 visits in one night, with 50 reviews in the social network. A big surprise. Thank you for your participation.

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10. Do you think there is a female factor in creativity?

Anna Lubowska, President of the Board of the Advertising Agencies Association of Poland (SAR) and Member of Executive Committee of Effie, member of jury in the latest edition of the Golden Drum.

“Sure!”

Svetlana Ćopić, Deputy Creative Director of New Moment New Ideas Company and member of jury in the latest edition of the Golden Drum.

“Not in creativity, but in the way that the business is done. I think that women have introduced some new qualities to this tough and competitive profession and are changing it in a direction that is more comfortable for both sexes.”

Rossella Sobrero, President of Koinètica and member of jury in Cannes Lions 2009.

“I’d rather call it a “female approach”. A winning approach, especially in social campaigns where attention and sensitivity are essential.”

Uschi Henkes,  Executive Creative Director and founder of Zapping/M&CSaatchi and member of jury in Cannes Lions 2009.

“I can only repeat that in my opinion creativity knows no gender. But at work, I think we are more flexible and can do more things at the same tie.”

Maria Luisa Francoli Plaza, Global CEO of MPG and member of the jury of Media category at Cannes Lions 2009.

“Yes, it’s about realism.”

Astrid Von Rudloff, CEO of Weber Shandwick in Germany and the only German member of the first PR jury in the Cannes Lions.

“Maybe surprisingly: pragmatism. Women tend to look for a good solution; men look for the big idea.”

Jureeporn “Judee” Thaidumrong, Founder and Creative Director of JEH United and member of the festival’s jury Clio Awards.

“As I said before, female Creatives can bring a sensitivity and attention to details to the table.”

Katrien Bottez, Creative Director of Duval Guillaume and Member of the festival’s jury Clio Awards.

I think women can add depth and relevance to creative work, but on the other hand you must not exaggerate the importance of this female factor. Once a campaign of mine was flagged by a woman rights organisation describing it as “woman unfriendly and visibly made by men.”

Sandpaper Man Help Foundation

Monday, December 21st, 2009

Sandpaper Man Help Fundation is the name of the campaign that Tiempo BBDO has made for Procter & Gamble. It’s having a great success in Internet, due to the original and funny idea.

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Trivial Pursuit Experiment

Friday, December 4th, 2009

The classical board game is now promoting their latest edition with a contest between men and women. They have launched a microsite, www.trivialpursuitexperiment.com, where they randomly ask questions from their new game.

Guys

Girls

Many contests have been developed to prove the difference between men and women in communication basis, and they seem to work due to the high levels of participation they obtain. Nevertheless, we would like to know if this is because people are really interested in the challenge or if it follows a competitive nature.

What do you think about this? Is it for fun or is it the need to achieve better results than the other sex?

Paula Hércules

PROSUMER 3.0

Monday, November 16th, 2009

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On-line indie woman clothes “Mod-Cloth” has developed an iniciative that has got an efficient marketing tool as a result. Shop that I discovered thanks to lookbook, the fashion world showcase. The store sells different kind of clothes. There´s no problem producing t-shirts, easy in terms of design and pattern making. Problems come with the dresses, jackets or skirts, more technically complicated and also needs to be a big number of garments to be really profitable.

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THE CHANNEL THAT MAKES YOU WANT TO BE A GIRL

Wednesday, November 11th, 2009

The key of humor that uses this campaign is a fun way to position and to connect with the feminine public.

Thanks to these spots that make us enjoy a good time and actually connect with us. It also shows us that men don’t like our things, it’s natural, we live in the same world, we are human beings but we have our differences. Being a woman is something special, and well seen in this campaign..

Give up for June tv!

WHAT HAPPENS WHEN A WOMEN GOES FOR A WEEK?

Monday, November 9th, 2009

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Who is the creative team made up of?

View Results

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THE COUNTDOWN BEGINS. 6 DAYS LEFT

Thursday, November 5th, 2009

andys_elect_poster5IT’S OUR TURN.

Girls, What are you waiting for? You must vote for the women standing as candidates for the next Andy Jury Adwards taking place. The deadline for voting is until November’s  15 . We know Andy is to recognize outstanding creativity in the world, but first you need to change the idea about women in creating advertising messages and to achieve recognition the women’s work as creative and as a professional.

Andy Awards provide support for building the future of the business. And there must be us. Women have come a long way over the S XX to win their place in society, but we still have much to do. If we incorporate our thinking in the advertising world we must first achieve female jurors in prestigious festivals such as Andy Adwards. If we start from within, with female jurors will be easier when assessing the work of creative women.

Girls, we have to go far and we can. Let our voice and vote be heard on high.

This is our Challenge.

http://www.electthejury.com/

THE NORTEAMERICAN ARTIST’S WORK JENNY HOLZER IS RECEIVED IN CHICAGO, BABEL AND BILBAO

Wednesday, November 4th, 2009

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JENNY HOLZER. Gallípolis (Ohio), 1950

In the whole milestone of the feminine creation worldwide thanks to your direct, suggestive and new formats, across which all kinds launches her messages. Alternating concepts that move among the reality and the fiction, among the public thing and the private thing, the universal thing and the particular thing; the brilliant North American offers an incisive social and psychological portrait of the contemporary epoch.

Nowadays, her works can turn of this contemporary artist in the own collections of the museum Guggenheim, in Bilbao and in Fondation Beyeler (Basle), from 01-11-2009 to 24-01-2010.

Holzer begins to work around the word as aesthetic value in yes same; as work of art capable of transmitting of clear, simple and attractive form a message that, in case of the work of this genial North American, she touches matters of nature political, social, of Kind, or environmental. Her first offer in this respect they were the famous Truism, a collection of aphorisms that she stamped on t-shirt and cartels, distributing them for New York. In them appointments could be read as Protect me from what I want or Abuse of power you eat ace not surprise; short and direct texts loaded with meaning and intentions, which always they invite to a deep reflection on the part of whom they read them and which in many cases play with the ambiguity, the contradiction, the double reading, the humor and the irony; turning into a faithful reflex our paradoxical life.

Es posible que tu navegador no permita visualizar esta imagen.

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