“If the great advance of the XX century was the inclusion of women as equals in society, then an even greater advance in the XI century will be the incorporation of women’s thinking.”

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Ladies and gentlemen, welcome to Adwomen. We dedicate this blog to women in the advertising industry, seen as professionals, consumers, opinion leaders and creators of new communication codes.

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In AdWomen you will meet the most distinguished personalities among feminine creatives, their works and their opinions on the role that women play in the industry. You will find here many novelties related to the female world of advertising: new products, differentiating strategies, surveys, books and the latest news about the women presence and performance in the most important advertising festivals around the world.

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AdWomen is a space where to know, debate and promote the work of ladies working professionally in the industry. We present the most significant and intriguing creativity made by women. We let in your hands determinate if there exists a feminine factor in the creativity, and if so, identify its peculiarities and differences with regard to creativity made by gentlemen.

Adwomen, the female side of advertising.

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