Posts Tagged ‘adidas’

Interview to Elke Klinkhammer, creative director in Portfolio Night 8, Germany

Tuesday, August 3rd, 2010

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Elke Klinkhammer has been Creative Director at Neue Digitale/Razorfish for the past four years. During this time Adidas grew to a leading client and her groundbreaking work for Adidas Y-3 and Adidas Originals was awarded an impressive list of honours at many national and international award shows.

Previously, Elke promoted the integration of above and below the line communication at Jung von Matt in Hamburg. She has also won accolades with her creative approach for ONE and The American School.

Elke began her career as a designer, choreographer and artist, prior to focusing more attention on the interactive space. For Elke the innate urge for expression is the foundation of her work, which accompanies her professionally or while backpacking through the world’s remote corners.

As a member of the Art Directors Club Germany, Elke is a forward-thinking ambassador for interactive design and has sat on the interactive juries of the world’s greatest award shows including Clio Awards, New York Festivals, London International Awards and Cannes Lions.

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The new advertising strategy of Reedbok: Jukari

Friday, January 15th, 2010

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The Reedbok market share has declined in recent years, although the brand was bought by Adidas four years ago.

To solve this, Reebok has decided to return to its origins and focus on women as a target audience, the same that prompted him to their reputation and sales in the 80s and 90s.

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Interview to Christina Knight - Clio 2009 jury member

Friday, May 22nd, 2009

christina knightChristina Knight is Creative Director at Ogilvy Stockholm. She studied film and literature brought her into sales and marketing at EF Language Schools where she discovered the joy of copywriting. After a year at Berghs School of Communication in Stockholm she had the fortune of being called up by Hall & Cederquist, the best agency in town at that time. She have enjoyed the experience of working at small and large agencies, run her own, worked freelance and moving from a copywriting into the challenge of a Creative Director, formerly at DRAFT, now at Ogilvy in Stockholm.

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AdWomen: Your work, as a member of the festival’s jury, consists of judging hundreds of campaigns. In your opinion, is it possible to know by intuition if it was created by women?

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Tell your story to Adidas

Monday, March 9th, 2009

“Me, Myself” is the latest campaign made by Adidas especially for women.

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This time Candace Parker, the basketball star, helps Adidas to encourage women to share their successes and defeats in sport. The authors (more…)

Colleen De Courcy, only for Adidas

Thursday, October 2nd, 2008
TBWA has created Riot, a digital agency to take care of Adidas exclusively. Colleen De Courcy, the global digital creative director of TBWA, will move from New York to Amsterdam to be in charge of Adidas. This year she was Cyber Lions President.

The network has created Riot, a special digital agency for the global digital communication of the sport brand. From Holland, it will try to get the best digital talent of TBWA in the world. Chris Mendola, founder of 180 Amsterdam, will share the leadership of the agency with De Courcy. This network, also pertaining to Omnicom, will supply talent to Riot, among others.

Resource: Adlatina

http://www.adlatina.com/notas/noticia.php?id_noticia=29287