Posts Tagged ‘advertising’
THE CHANNEL THAT MAKES YOU WANT TO BE A GIRL
Wednesday, November 11th, 2009WHAT ANA KARENINA HAD DRUNK
Monday, October 5th, 2009
If Tolstoi was alive and he had made drink alcohol to the main character of one of his most celebrated masterpieces, Ana Karenina, he had done it with UV Vodka. Because this brand focuses directly to a woman, young female women specifically, and its advertising proves it. One of the ad pieces make a pink guitar form and the claim crowns “Queen of Rock” to the girl who proposes the best vodka recipe. The target is to promote a raffle participation that gives two tickets and three nights for a Music Festival in Austin, Texas.
I used to be a girl, virgin, girlfriend…an interview to Yoo Shin Lee, Creative Director from Cheil Worldwide, Korea
Thursday, July 9th, 2009
I used to be a girl, virgin, girlfriend. I’m now a daughter, wife, and mom. But with all this in me, I also know that there is much more needed (insights) to create a great campaign.
Yoo Shin Lee, Creative Director from Cheil Worldwide (Korea) and Cannes Lions 2009 jury member in CYBER category
An interview to ROSSELLA SOBRERO, member of Cannes Lions 2009 jury in the PR section
Monday, July 6th, 2009
ROSSELLA SOBRERO
Expert in Public Relations, Corporate Social Responsibility and Social Communication. At the present time Founder and President of Koinètica, Partner to promote Social Responsibility in Italy. President of Assocomunicazione’s Public Relations Section (Association of the Communication Companies), Counsellor of Fondazione Pubblicità Progresso, the most important Foundation that promotes Social Communication in Italy, and Manager of FERPI’s Intercultural Communication (Italian Federation of Public Relations). Professor of Public Communication at University of Milan. Professor of several training courses organized by public and private universities, enterprises and local authorities. Contributing editor for several trade magazines, especially about social communication.
Ivy Abujamra explores the nuances of the language humor in her newest digital campaign
Thursday, July 2nd, 2009
A friendly looking grandpa invites Internet users to join him and have a ride with his “canarito”, a Ford Corcel Standard from 1974. Since then starts the real mess…
For a momet we leave Cannes and move to Brasil, to meet Ivy Abujamra - the youngest director of BossaNovaFilms. In her works Ivy always tries to reflect the contemporary language and its nuances and to enrich scripts with creative ideas and helps advertising agencies in the process of creative development of the ideas. Ivy won several awards for the excellence and that made the industry recognize her as daring and vanguard; among the others: Bronz at FIAP and Gold at Premio Columnistas. One of her works has been exhibited at MOMA in New York.
¨We’ve just entered the scene. We are pioneers¨ - an interview with Uschi Henkes, Executive Creative Director and founder of Zapping/M&CSaatchi, Cannes Lions 2009 jury member
Friday, June 26th, 2009
¨Our presence in important meetings and projects is still not usual. What we find there is a very masculine world, built many hundreds of years ago, that needs time to change. No panic, patience, we try harder and this is, maybe, that characteristic difference you’re asking for.¨
AdWomen speaks with Uschi Henkes – Executive Creative Director and founder of Zapping/M&CSaatchi, Cannes Lions 2009 jury member in the PRESS category.
Interview to Maria Luisa Francoli Plaza, member of the jury of Media category at Cannes Lions 2009
Wednesday, June 24th, 2009
Interview to Astrid von Rudloff, the only German member of the first PR Jury in the Cannes Lions
Friday, June 19th, 2009
Astrid von Rudloff is a CEO of Weber Shandwick in Germany and the only German member of the first PR Jury in the Cannes Lions. On the ocasion of Cannes Lions 2009 we asked Astrid about her opinion on women in the PR industry.
Women behind Cannes Lions 2009
Thursday, June 18th, 2009
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We open the section Cannes Lions 2009 by introducing female members of the jury. There are 41 ladies among about 250 jury members. The categories with the biggest female presence in the jury are Public Relations and Media; with the fewest: Outdoor, Press and Radio.
Jazz, Blues and Rock – a mixture that moves women
Friday, June 12th, 2009
This action was organized by Levi´s in cooperation with Cosmopolitan, in the Polish market, in the March of 2008. We like the idea a lot, because it offers something more than just a product. Levi´s made an effort to build a friendly relation with its customers.
