The campaign made by the creative director Garry Lace, of Beta agency, has generated much controversy in England, especially between the women.
The objective of Garry Lace was to show the power of outdoor advertising as an alternative to digital advertising.
“Career women make bad mothers,” a title that addresses an issue that is booming in our society and that for many women is a daily struggle, the conciliation of the working life with the family life.
Beta agency has sent a message of apology:
