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Posts Tagged ‘creatividad femenina’
“WOMEN DECIDE”, HOW CONNECT BETTER WITH THE FEMENINE PUBLIC IN THE INTERNATIONAL FORUM RETHINK-HER
Monday, November 2nd, 2009
Under the slogan “Women decide” www.ellasdeciden.com and marketing, communication and branding designed by and for women as main theme, the Business and Advertising Association of Cataluña will call a meeting of the most prestigious experts in the industry to know the keys that really can have influence on the most influential target today: women.
With an expenditure amounting to over 8,000 million euros per year, women make 70% of purchases worldwide. This emerges from a study conducted by The Boston Consulting Group (BCG) in which took part more than 12,000 women from 22 countries during 2008.
INTERVIEW WITH SVETLANA COPIC, GOLDEN DRUM LAST EDITION JURY MEMBER
Monday, October 19th, 2009
“I am not advocating any kind of positive discrimination but I hope that more and more women will get to position to be invited to the juries due to their professional achievements.”
Svetlana Ćopić, Deputy Creative Director, New Moment New Ideas Company, Serbia, has won numerous awards in currently advertising festivals as Epica or Golden Drum. Now, happily from the other side of the barrier, could value the creative works of others as a juror in the latest edition of the Golden Drum, held recently in Slovenia.
How would you define the experience of having participated as a jury in one of the most important advertising festival as Golden Drum?
It was obviously an honour and, thanks to the brilliant president of the jury and a fantastic group of people I was judging the entries with for four days, it also turned out to be a real pleasure.
WHAT ANA KARENINA HAD DRUNK
Monday, October 5th, 2009
If Tolstoi was alive and he had made drink alcohol to the main character of one of his most celebrated masterpieces, Ana Karenina, he had done it with UV Vodka. Because this brand focuses directly to a woman, young female women specifically, and its advertising proves it. One of the ad pieces make a pink guitar form and the claim crowns “Queen of Rock” to the girl who proposes the best vodka recipe. The target is to promote a raffle participation that gives two tickets and three nights for a Music Festival in Austin, Texas.
THEY ARE THE NEW ARNOLD 4D
Friday, October 2nd, 2009
Someday, a post like this on mainstreaming women leading the direction of an advertising agency will not make sense. Simply because will not be news. We will have achieved true equality. But unfortunately that day has not arrived yet, we need to explain it: Arnold, creative agency network of Havas, and AD, direct marketing specialist agency, CRM, data and digital, have merged to make way for Arnold4D: a agency customers such BBVA, Volvo and Coca-Cola.
A team of about 50 people and formed mostly by women, is led by Cristina Barturen and Susana Puras, previously EuroRSCG4D and ArnoldFuel respectively. Pilar Contreras, Marisol Coke, Angela Mora, Maria Rico and Ana Varela, as brand managers and Laura Relancio and Rosa Antuna, as gurus online, complete this ambitious project work EuroRSCG Group.
Ivy Abujamra explores the nuances of the language humor in her newest digital campaign
Thursday, July 2nd, 2009
A friendly looking grandpa invites Internet users to join him and have a ride with his “canarito”, a Ford Corcel Standard from 1974. Since then starts the real mess…
For a momet we leave Cannes and move to Brasil, to meet Ivy Abujamra - the youngest director of BossaNovaFilms. In her works Ivy always tries to reflect the contemporary language and its nuances and to enrich scripts with creative ideas and helps advertising agencies in the process of creative development of the ideas. Ivy won several awards for the excellence and that made the industry recognize her as daring and vanguard; among the others: Bronz at FIAP and Gold at Premio Columnistas. One of her works has been exhibited at MOMA in New York.
¨We’ve just entered the scene. We are pioneers¨ - an interview with Uschi Henkes, Executive Creative Director and founder of Zapping/M&CSaatchi, Cannes Lions 2009 jury member
Friday, June 26th, 2009
¨Our presence in important meetings and projects is still not usual. What we find there is a very masculine world, built many hundreds of years ago, that needs time to change. No panic, patience, we try harder and this is, maybe, that characteristic difference you’re asking for.¨
AdWomen speaks with Uschi Henkes – Executive Creative Director and founder of Zapping/M&CSaatchi, Cannes Lions 2009 jury member in the PRESS category.
El Sol 2009
Thursday, May 21st, 2009
El Sol. Latin American Advertising Festival is an annually celebrated hub of Latin American creativity.
The first edition took place in Marbella in 1986. The following year, the festival was hold in San Sebastián and since then, this city is the official venue.
