We have hidden the name and the slogan of this brand, in the following ad.
Take a moment, and try to deduce what is the product advertised here?


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JENNY HOLZER. Gallípolis (Ohio), 1950
In the whole milestone of the feminine creation worldwide thanks to your direct, suggestive and new formats, across which all kinds launches her messages. Alternating concepts that move among the reality and the fiction, among the public thing and the private thing, the universal thing and the particular thing; the brilliant North American offers an incisive social and psychological portrait of the contemporary epoch.
Nowadays, her works can turn of this contemporary artist in the own collections of the museum Guggenheim, in Bilbao and in Fondation Beyeler (Basle), from 01-11-2009 to 24-01-2010.
Holzer begins to work around the word as aesthetic value in yes same; as work of art capable of transmitting of clear, simple and attractive form a message that, in case of the work of this genial North American, she touches matters of nature political, social, of Kind, or environmental. Her first offer in this respect they were the famous Truism, a collection of aphorisms that she stamped on t-shirt and cartels, distributing them for New York. In them appointments could be read as Protect me from what I want or Abuse of power you eat ace not surprise; short and direct texts loaded with meaning and intentions, which always they invite to a deep reflection on the part of whom they read them and which in many cases play with the ambiguity, the contradiction, the double reading, the humor and the irony; turning into a faithful reflex our paradoxical life.
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Nümph is a “made by and for women brand”. They are a few Danish girls that have been created a beautiful fashion brand. North European people are in- the- know. Their collections are special and brave, but without being too trendy. As they say, their clothes are for a self confident and independent woman, who likes to stand out for her own personality. Inspired by the “nymphs” and their delicated strength comes up Nümph.

Cuba, women and the media are the three fundamental ingredients of the conferences “Southern Women in the Media. Tools for communication with a gender perspective” organized by the association Euskadi-Cuba.
The headquarters of the Agency for Volunteering and Social Participation “Bolunta”, located in Bilbao, will host this meeting on 21 and 22 October with the aim of “opening up spaces for reflection in the media designed to encourage communication with gender perspective”.
Is there a prototype car for women? I hope not. I refuse to think that my brain works like that of more than half the world population. What a bore! What is certain is that we have … certain preferences. Like them.
Aquarius and Tuenti hurled into cyberspace a simple idea: “Send your dreams.” The winner of the contest message would star the new outdoor advertising campaign for this drink. Through its website, more than 1,500 people submitted their choices.

I used to be a girl, virgin, girlfriend. I’m now a daughter, wife, and mom. But with all this in me, I also know that there is much more needed (insights) to create a great campaign.
Yoo Shin Lee, Creative Director from Cheil Worldwide (Korea) and Cannes Lions 2009 jury member in CYBER category
FIAP is over and you can find the winner campaigns following the link in the festival’s section AWO.
While we prepare this information, we want to remind you who were the female winners of AdFest (and their campaigns).
Ruth Lee and her creative team won with this campaign directed to children.

The idea of this campaign is based on the experience of (more…)

The letters, the words…help us to express ourselves and transmit ideas and feelings. But we need something more, another element, to explain our sensations or experiences.
Advertising plays with ideas and sensations, and that’s the reason why it is so important to combine (more…)