On May 20 there will be the new edition of Portfolio Night in 39 cities worldwide. An event where the best creative directors of agencies will made available to young creative to see their work and value it.
Portfolio Night was born in Canada in 2002, held in Toronto, Montreal and Vancouver. Since then is driven by ihaveanidea, the first and largest international community of the advertising industry. Today is one of the most anticipated events of the sector in different cities.
This event is important for creative directors to hunt talents and for the young people is the opportunity to teach their jobs and to get into the job market.
From AdWomen we want to encourage all creative young people to participate and take this opportunity to meet with the top creative directors in their country.
We have hidden the name of this brand: the logo and the slogan, in the following ad. The image is exactly the same as the original advert; we didn’t make any further changes.
Take a moment, and try to deduce what is the product advertised here?
Under the slogan “Women decide” www.ellasdeciden.com and marketing, communication and branding designed by and for women as main theme, the Business and Advertising Association of Cataluña will call a meeting of the most prestigious experts in the industry to know the keys that really can have influence on the most influential target today: women.
With an expenditure amounting to over 8,000 million euros per year, women make 70% of purchases worldwide. This emerges from a study conducted by The Boston Consulting Group (BCG) in which took part more than 12,000 women from 22 countries during 2008.
Pantene made an announcement for Thailand is having a major impact on the Internet. It tells the story of a deaf mute girl who gets to learn to play the violin masterfully at the expense of effort and struggle for self-improvement. It passes from the frustration of a world that does not understand it until the release of its essence, thanks to someone who believes in them. It compares the history of the girl with the metamorphosis of a butterfly where we see the release of the butterfly that flies to the top.
“I am not advocating any kind of positive discrimination but I hope that more and more women will get to position to be invited to the juries due to their professional achievements.”
Svetlana Ćopić, Deputy Creative Director, New Moment New Ideas Company, Serbia, has won numerous awards in currently advertising festivals as Epica or Golden Drum. Now, happily from the other side of the barrier, could value the creative works of others as a juror in the latest edition of the Golden Drum, held recently in Slovenia.
How would you define the experience of having participated as a jury in one of the most important advertising festival as Golden Drum?
It was obviously an honour and, thanks to the brilliant president of the jury and a fantastic group of people I was judging the entries with for four days, it also turned out to be a real pleasure.
Is there a prototype car for women? I hope not. I refuse to think that my brain works like that of more than half the world population. What a bore! What is certain is that we have … certain preferences. Like them.
Aquarius and Tuenti hurled into cyberspace a simple idea: “Send your dreams.” The winner of the contest message would star the new outdoor advertising campaign for this drink. Through its website, more than 1,500 people submitted their choices.
Someday, a post like this on mainstreaming women leading the direction of an advertising agency will not make sense. Simply because will not be news. We will have achieved true equality. But unfortunately that day has not arrived yet, we need to explain it: Arnold, creative agency network of Havas, and AD, direct marketing specialist agency, CRM, data and digital, have merged to make way for Arnold4D: a agency customers such BBVA, Volvo and Coca-Cola.
A team of about 50 people and formed mostly by women, is led by Cristina Barturen and Susana Puras, previously EuroRSCG4D and ArnoldFuel respectively. Pilar Contreras, Marisol Coke, Angela Mora, Maria Rico and Ana Varela, as brand managers and Laura Relancio and Rosa Antuna, as gurus online, complete this ambitious project work EuroRSCG Group.
I used to be a girl, virgin, girlfriend. I’m now a daughter, wife, and mom. But with all this in me, I also know that there is much more needed (insights) to create a great campaign.
Yoo Shin Lee, Creative Director from Cheil Worldwide (Korea) and Cannes Lions 2009 jury member in CYBER category
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