Posts Tagged ‘female creativity’

THE NORTEAMERICAN ARTIST’S WORK JENNY HOLZER IS RECEIVED IN CHICAGO, BABEL AND BILBAO

Wednesday, November 4th, 2009

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JENNY HOLZER. Gallípolis (Ohio), 1950

In the whole milestone of the feminine creation worldwide thanks to your direct, suggestive and new formats, across which all kinds launches her messages. Alternating concepts that move among the reality and the fiction, among the public thing and the private thing, the universal thing and the particular thing; the brilliant North American offers an incisive social and psychological portrait of the contemporary epoch.

Nowadays, her works can turn of this contemporary artist in the own collections of the museum Guggenheim, in Bilbao and in Fondation Beyeler (Basle), from 01-11-2009 to 24-01-2010.

Holzer begins to work around the word as aesthetic value in yes same; as work of art capable of transmitting of clear, simple and attractive form a message that, in case of the work of this genial North American, she touches matters of nature political, social, of Kind, or environmental. Her first offer in this respect they were the famous Truism, a collection of aphorisms that she stamped on t-shirt and cartels, distributing them for New York. In them appointments could be read as Protect me from what I want or Abuse of power you eat ace not surprise; short and direct texts loaded with meaning and intentions, which always they invite to a deep reflection on the part of whom they read them and which in many cases play with the ambiguity, the contradiction, the double reading, the humor and the irony; turning into a faithful reflex our paradoxical life.

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BRINGS A FEMININE TOUCH TO “MINI” AND WIN A LAPTOP

Wednesday, October 14th, 2009

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Is there a prototype car for women? I hope not. I refuse to think that my brain works like that of more than half the world population. What a bore! What is certain is that we have … certain preferences. Like them.

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JENNIFER’S DREAM

Thursday, October 8th, 2009

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Aquarius and Tuenti hurled into cyberspace a simple idea: “Send your dreams.” The winner of the contest message would star the new outdoor advertising campaign for this drink. Through its website, more than 1,500 people submitted their choices.

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Ivy Abujamra explores the nuances of the language humor in her newest digital campaign

Thursday, July 2nd, 2009

 

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A friendly looking grandpa  invites Internet users to join him and have a ride with his “canarito”, a Ford Corcel Standard from 1974. Since then starts the real mess…

 

 

 

For a momet we leave Cannes and move to Brasil, to meet Ivy Abujamra - the youngest director of BossaNovaFilms. In her works Ivy always tries to reflect the contemporary language and its nuances and to enrich scripts with creative ideas and helps advertising agencies in the process of creative development of the ideas. Ivy won several awards for the excellence and that made the industry recognize her as daring and vanguard; among the others: Bronz at FIAP and Gold at Premio Columnistas. One of her works has been exhibited at MOMA in New York.

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