In the whole milestone of the feminine creation worldwide thanks to your direct, suggestive and new formats, across which all kinds launches her messages. Alternating concepts that move among the reality and the fiction, among the public thing and the private thing, the universal thing and the particular thing; the brilliant North American offers an incisive social and psychological portrait of the contemporary epoch.
Nowadays, her works can turn of this contemporary artist in the own collections of the museum Guggenheim, in Bilbao and in Fondation Beyeler (Basle), from 01-11-2009 to 24-01-2010.
Holzer begins to work around the word as aesthetic value in yes same; as work of art capable of transmitting of clear, simple and attractive form a message that, in case of the work of this genial North American, she touches matters of nature political, social, of Kind, or environmental. Her first offer in this respect they were the famous Truism, a collection of aphorisms that she stamped on t-shirt and cartels, distributing them for New York. In them appointments could be read as Protect me from what I want or Abuse of power you eat ace not surprise; short and direct texts loaded with meaning and intentions, which always they invite to a deep reflection on the part of whom they read them and which in many cases play with the ambiguity, the contradiction, the double reading, the humor and the irony; turning into a faithful reflex our paradoxical life.
Under the slogan “Women decide” www.ellasdeciden.com and marketing, communication and branding designed by and for women as main theme, the Business and Advertising Association of Cataluña will call a meeting of the most prestigious experts in the industry to know the keys that really can have influence on the most influential target today: women.
With an expenditure amounting to over 8,000 million euros per year, women make 70% of purchases worldwide. This emerges from a study conducted by The Boston Consulting Group (BCG) in which took part more than 12,000 women from 22 countries during 2008.
Nümph is a “made by and for women brand”. They are a few Danish girls that have been created a beautiful fashion brand. North European people are in- the- know. Their collections are special and brave, but without being too trendy. As they say, their clothes are for a self confident and independent woman, who likes to stand out for her own personality. Inspired by the “nymphs” and their delicated strength comes up Nümph.
Pantene made an announcement for Thailand is having a major impact on the Internet. It tells the story of a deaf mute girl who gets to learn to play the violin masterfully at the expense of effort and struggle for self-improvement. It passes from the frustration of a world that does not understand it until the release of its essence, thanks to someone who believes in them. It compares the history of the girl with the metamorphosis of a butterfly where we see the release of the butterfly that flies to the top.
Anna Lubowska, President of the Board of the Advertising Agencies Association of Poland (SAR) and Member of Executive Committee of Effie, she has participated as a jury in the latest edition of the Golden Drum in Slovenia. She likes riding horses and enjoy family life, participated as a jury member of the 55th International Festival of Cannes.
How would you define the experience of having participated as a jury in one of the most important advertising festival as Golden Drum?
It was great experience. I met very interesting people, open minded, able to share opinions, present different points of view and still able to come to consensus. People from five very different cultures and backgrounds. After two days we felt as a team. Will miss them!
“I am not advocating any kind of positive discrimination but I hope that more and more women will get to position to be invited to the juries due to their professional achievements.”
Svetlana Ćopić, Deputy Creative Director, New Moment New Ideas Company, Serbia, has won numerous awards in currently advertising festivals as Epica or Golden Drum. Now, happily from the other side of the barrier, could value the creative works of others as a juror in the latest edition of the Golden Drum, held recently in Slovenia.
How would you define the experience of having participated as a jury in one of the most important advertising festival as Golden Drum?
It was obviously an honour and, thanks to the brilliant president of the jury and a fantastic group of people I was judging the entries with for four days, it also turned out to be a real pleasure.
Cuba, women and the media are the three fundamental ingredients of the conferences “Southern Women in the Media. Tools for communication with a gender perspective” organized by the association Euskadi-Cuba.
The headquarters of the Agency for Volunteering and Social Participation “Bolunta”, located in Bilbao, will host this meeting on 21 and 22 October with the aim of “opening up spaces for reflection in the media designed to encourage communication with gender perspective”.
Is there a prototype car for women? I hope not. I refuse to think that my brain works like that of more than half the world population. What a bore! What is certain is that we have … certain preferences. Like them.
Someday, a post like this on mainstreaming women leading the direction of an advertising agency will not make sense. Simply because will not be news. We will have achieved true equality. But unfortunately that day has not arrived yet, we need to explain it: Arnold, creative agency network of Havas, and AD, direct marketing specialist agency, CRM, data and digital, have merged to make way for Arnold4D: a agency customers such BBVA, Volvo and Coca-Cola.
A team of about 50 people and formed mostly by women, is led by Cristina Barturen and Susana Puras, previously EuroRSCG4D and ArnoldFuel respectively. Pilar Contreras, Marisol Coke, Angela Mora, Maria Rico and Ana Varela, as brand managers and Laura Relancio and Rosa Antuna, as gurus online, complete this ambitious project work EuroRSCG Group.
I used to be a girl, virgin, girlfriend. I’m now a daughter, wife, and mom. But with all this in me, I also know that there is much more needed (insights) to create a great campaign.
Yoo Shin Lee, Creative Director from Cheil Worldwide (Korea) and Cannes Lions 2009 jury member in CYBER category
