Women never have liked us to see our identification snapshots, in fact showing documents and ID photos is always embarrassing, since it is a common trend not to be favored in those pictures.
Koleston, a brand of beauty that is concerned about women’s self esteem, did what no other brand has ever done. It created a beauty salon with a photographic studio in Brazil. The aim was help to women to appear beautiful in some snapshots photos. The action was initiated at the International Women’s Week, lasted about a week and had the participation of more than 2000 women . It was news on TV stations all over Brazil, in newspapers, the Internet and it spread through social networks leading to a great number of comments in Twitter.
