Posts Tagged ‘Leo Burnett’

Koleston Wella campaign: ID snapshots makeover

Tuesday, July 20th, 2010

id-snapshot-makeoverpreview

Women never have liked us to see our identification snapshots, in fact showing documents and ID photos is always embarrassing, since it is a common trend not to be favored in those pictures.

Koleston, a brand of beauty that is concerned about women’s self esteem, did what no other brand has ever done. It created a beauty salon with a photographic studio in Brazil. The aim was help to women to appear beautiful in some snapshots photos. The action was initiated at the International Women’s Week, lasted about a week and  had the participation of more than 2000 women . It was news on TV stations all over Brazil, in newspapers, the Internet and it spread through social networks leading to a great number of comments in Twitter.

(more…)

Dare. Change

Wednesday, February 3rd, 2010

It’s an ad for the brand of clothing Saga Falabella in Peru. It shows several women in different situations. Each one shows a fear of change, but they decide to confront their fears, they decide to beat the wolf within.

(more…)

An unexpected gift

Friday, April 17th, 2009

This Leo Burnett’s idea tries to outsmart the period and make fun of it. Tampax stops women on the street and gives them their “Mother Nature’s monthly gift”. The reactions are really funny. (more…)