On-line indie woman clothes “Mod-Cloth” has developed an iniciative that has got an efficient marketing tool as a result. Shop that I discovered thanks to lookbook, the fashion world showcase. The store sells different kind of clothes. There´s no problem producing t-shirts, easy in terms of design and pattern making. Problems come with the dresses, jackets or skirts, more technically complicated and also needs to be a big number of garments to be really profitable.
Nümph is a “made by and for women brand”. They are a few Danish girls that have been created a beautiful fashion brand. North European people are in- the- know. Their collections are special and brave, but without being too trendy. As they say, their clothes are for a self confident and independent woman, who likes to stand out for her own personality. Inspired by the “nymphs” and their delicated strength comes up Nümph.
France and UK are discussing if they should aware people when advertising, propaganda or press pictures are retouched.
Nowadays, retouching techniques have become really common in many areas. Newspapers, magazines, brochures, billboards… even in non-professional’s pictures we can find the use of Photoshop. It is used with politicians, models, actors… as it has become so frequent we can say it’s practically replacing the elder photo development.
Astrid von Rudloff is a CEO of Weber Shandwick in Germany and the only German member of the first PR Jury in the Cannes Lions. On the ocasion of Cannes Lions 2009 we asked Astrid about her opinion on women in the PR industry.
Interactive forums, blogs, online communities… Every time the consumers look for more interaction with brands, which have begun to give consumers the opportunity to participate in new, online and offline platforms.
We can find lots of opinions and suggestions in the supports of any brand. A plain message is not enough. It seems necessary to let consumers share their impressions and reactions.
It’s even more relevant, when it comes to the communication with women, as they appreciate more than men the aptitude for listening and the willingness to get involved into social causes.
Quicksilver is an example of how the communication with the female consumers may work.
Within last days, AdWomen has interviewed female advertising professionals of great renown in the industry. They are live example of the growing number of women succeeding in marketing.
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“Me, Myself” is the latest campaign made by Adidas especially for women.
This time Candace Parker, the basketball star, helps Adidas to encourage women to share their successes and defeats in sport. The authors (more…)
Every year moms spend $2.1 trillions in the US, with projection of reaching $3 trillions by 2012, informs Maria Bailey, CEO at BSM Media.
This Group growths and is loyal to products and services. Now more than ever it’s important to understand this group, which is the one that will keep on shopping despite the crisis.
Mothers control 85% of household spending and 70% of them feel that companies don’t know how to talk to them.
Following data is also meaningful:
Finally advertising is starting to realize the power of women. An example is 3iying, an all-girl advertising agency and specialized in marketing for girls.
Their web: http://www.3iying.com/
3iying, pronounced “three-eye-ying”, was set up in New York by the versatile Heidi Dangelmaier. Heidi has a broad experience as an expert in the female market. Among her merits, she led Sega’s first initiatives to make videogames for girls and she has worked for clients as Barbie and Metlife focused in the female audience.
3iying emerged with the idea of contributing to end with “the gap between what girls want and what the marketing community is giving them”. Their communication talks to girls ranging in age from 15 to 25.
The Committee on Women’s Rights and Gender Equality of the European Union present the report On how marketing and advertising affect equality between women and men (2008/2038(INI) on 29-5-2008. This report shows the role that advertising plays consolidating and feeding sexist stereotypes and negative effects on the Equality.
