On-line indie woman clothes “Mod-Cloth” has developed an iniciative that has got an efficient marketing tool as a result. Shop that I discovered thanks to lookbook, the fashion world showcase. The store sells different kind of clothes. There´s no problem producing t-shirts, easy in terms of design and pattern making. Problems come with the dresses, jackets or skirts, more technically complicated and also needs to be a big number of garments to be really profitable.
When talking about Product Placement for women, there can be lots of different cases that ring the bell, maybe because of the role that women have traditionally played as the deciders of what to buy for the family.
A show that many companies have used to promote its brand’s visibility in a very effective way is the célèbre sitcom Sex in the City.
This TV series is not only a cultural product, but also an advertising medium with a very concrete target, which is very useful to advertisers.
Definitely both the series and advertised products have made a good business in their respective brand images, performing a glamorous symbiosis that has not seemed to bother the audience of the series as in other cases of product placement.
Who does not remember Carrie and her passion for shoes, which has made popular brands as Manolo Blahnik and Jimmy Choo, or her fervent admiration for Prada? There are many more cases, as the chapter based on Absolut Vodka, or Carrie’s laptop (a Mac) or the appearance of Domenico Dolce and Stefano Gabbana representing their brand.
Due to the discussion started on the elder post Photoshop: ¿use o abuse? I am going to give the debate a new approach.
Personally, I agree with everything we talked on the other post. The law proposal seems to be a way to distract our attention from other mayor problems, as many governments have been trying to do lately.
Nevertheless, the topic is really interesting and there are other points of view we haven’t taken into account yet. Things like one of Ralph Lauren’s latest campaigns shouldn’t be allowed:http://www.huffingtonpost.com/2009/10/14/filippa-hamilton-ralph-la_n_320396.html
But on the other hand, we find photographers such as Jill Greenberg or Garrigosa who base their work in retouching techniques with a lot of talent, and that shouldn’t be banned.
We should be really worried about some models’ extreme slimness, as that is no digital retouching… it is real life. Paris Fashion Week is an example of what we need to be concerned of. During its celebration controversy was once again raised, as some of the models didn’t reach the minimum weight required in many countries… and that happens in the same country that wants to tag the use of Photoshop!
JENNY HOLZER. Gallípolis (Ohio), 1950
In the whole milestone of the feminine creation worldwide thanks to your direct, suggestive and new formats, across which all kinds launches her messages. Alternating concepts that move among the reality and the fiction, among the public thing and the private thing, the universal thing and the particular thing; the brilliant North American offers an incisive social and psychological portrait of the contemporary epoch.
Nowadays, her works can turn of this contemporary artist in the own collections of the museum Guggenheim, in Bilbao and in Fondation Beyeler (Basle), from 01-11-2009 to 24-01-2010.
Holzer begins to work around the word as aesthetic value in yes same; as work of art capable of transmitting of clear, simple and attractive form a message that, in case of the work of this genial North American, she touches matters of nature political, social, of Kind, or environmental. Her first offer in this respect they were the famous Truism, a collection of aphorisms that she stamped on t-shirt and cartels, distributing them for New York. In them appointments could be read as Protect me from what I want or Abuse of power you eat ace not surprise; short and direct texts loaded with meaning and intentions, which always they invite to a deep reflection on the part of whom they read them and which in many cases play with the ambiguity, the contradiction, the double reading, the humor and the irony; turning into a faithful reflex our paradoxical life.
Under the slogan “Women decide” www.ellasdeciden.com and marketing, communication and branding designed by and for women as main theme, the Business and Advertising Association of Cataluña will call a meeting of the most prestigious experts in the industry to know the keys that really can have influence on the most influential target today: women.
With an expenditure amounting to over 8,000 million euros per year, women make 70% of purchases worldwide. This emerges from a study conducted by The Boston Consulting Group (BCG) in which took part more than 12,000 women from 22 countries during 2008.
Nümph is a “made by and for women brand”. They are a few Danish girls that have been created a beautiful fashion brand. North European people are in- the- know. Their collections are special and brave, but without being too trendy. As they say, their clothes are for a self confident and independent woman, who likes to stand out for her own personality. Inspired by the “nymphs” and their delicated strength comes up Nümph.
AdWomen readers are growing. We are and more. An example is the incorporation of new contributors to our blog from countries like Venezuela or Italy. Diana Munteanu will be our correspondent in Romania and give us her points of view about the situation of the Romanian advertising in general and the campaigns made by / for women. If you want to be one of them and join us from anywhere in the world to write your post, please send us an e-mail to: adwomenblog@gmail.com or leave your comment on the blog.
Do you have a “Super mom”?
Francois Brune says in his book “Le Bonheur conforme. Essai sur la normalisation publicitaire” that women tend to think that their houses are an extension of their personality: stains are an obsession, they want to have everything cleaned and perfection is a must. These facts lead to the abusive use of detergents and soaps. In conclusion, companies pushed their way into the exploration of this perception. An example is “TIDE” with “Super moms” in Romania. Mothers have some great powers; they can make things better and everything possible. In Romania every woman wants her house to be cleaned. If you go in a supermarket you can see that there are a lot of shelves full of detergents of any kind.
Pantene made an announcement for Thailand is having a major impact on the Internet. It tells the story of a deaf mute girl who gets to learn to play the violin masterfully at the expense of effort and struggle for self-improvement. It passes from the frustration of a world that does not understand it until the release of its essence, thanks to someone who believes in them. It compares the history of the girl with the metamorphosis of a butterfly where we see the release of the butterfly that flies to the top.
Anna Lubowska, President of the Board of the Advertising Agencies Association of Poland (SAR) and Member of Executive Committee of Effie, she has participated as a jury in the latest edition of the Golden Drum in Slovenia. She likes riding horses and enjoy family life, participated as a jury member of the 55th International Festival of Cannes.
How would you define the experience of having participated as a jury in one of the most important advertising festival as Golden Drum?
It was great experience. I met very interesting people, open minded, able to share opinions, present different points of view and still able to come to consensus. People from five very different cultures and backgrounds. After two days we felt as a team. Will miss them!
