On-line indie woman clothes “Mod-Cloth” has developed an iniciative that has got an efficient marketing tool as a result. Shop that I discovered thanks to lookbook, the fashion world showcase. The store sells different kind of clothes. There´s no problem producing t-shirts, easy in terms of design and pattern making. Problems come with the dresses, jackets or skirts, more technically complicated and also needs to be a big number of garments to be really profitable.
Nümph is a “made by and for women brand”. They are a few Danish girls that have been created a beautiful fashion brand. North European people are in- the- know. Their collections are special and brave, but without being too trendy. As they say, their clothes are for a self confident and independent woman, who likes to stand out for her own personality. Inspired by the “nymphs” and their delicated strength comes up Nümph.
If Tolstoi was alive and he had made drink alcohol to the main character of one of his most celebrated masterpieces, Ana Karenina, he had done it with UV Vodka. Because this brand focuses directly to a woman, young female women specifically, and its advertising proves it. One of the ad pieces make a pink guitar form and the claim crowns “Queen of Rock” to the girl who proposes the best vodka recipe. The target is to promote a raffle participation that gives two tickets and three nights for a Music Festival in Austin, Texas.
