Posts Tagged ‘publicidad’
Friday, November 6th, 2009

Due to the discussion started on the elder post Photoshop: ¿use o abuse? I am going to give the debate a new approach.
Personally, I agree with everything we talked on the other post. The law proposal seems to be a way to distract our attention from other mayor problems, as many governments have been trying to do lately.
Nevertheless, the topic is really interesting and there are other points of view we haven’t taken into account yet. Things like one of Ralph Lauren’s latest campaigns shouldn’t be allowed:http://www.huffingtonpost.com/2009/10/14/filippa-hamilton-ralph-la_n_320396.html
But on the other hand, we find photographers such as Jill Greenberg or Garrigosa who base their work in retouching techniques with a lot of talent, and that shouldn’t be banned.
We should be really worried about some models’ extreme slimness, as that is no digital retouching… it is real life. Paris Fashion Week is an example of what we need to be concerned of. During its celebration controversy was once again raised, as some of the models didn’t reach the minimum weight required in many countries… and that happens in the same country that wants to tag the use of Photoshop!
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Tags:beauty, belleza, fashion, ilustraciones, moda, mujer, mujeres, Paula Hércules, photoshop, publicidad, woman, women
Posted in Creativity for women, Curiosities | 3 Comments »
Friday, October 30th, 2009

- A shopper dressed by Nümph
Nümph is a “made by and for women brand”. They are a few Danish girls that have been created a beautiful fashion brand. North European people are in- the- know. Their collections are special and brave, but without being too trendy. As they say, their clothes are for a self confident and independent woman, who likes to stand out for her own personality. Inspired by the “nymphs” and their delicated strength comes up Nümph.
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Tags:beauty, belleza, creatividad, fashion, grandes profesionales, innovación, marketing, moda, mujer, mujeres, Nancy Tarrasó, publicidad, women
Posted in Curiosities, General | 1 Comment »
Monday, October 5th, 2009

If Tolstoi was alive and he had made drink alcohol to the main character of one of his most celebrated masterpieces, Ana Karenina, he had done it with UV Vodka. Because this brand focuses directly to a woman, young female women specifically, and its advertising proves it. One of the ad pieces make a pink guitar form and the claim crowns “Queen of Rock” to the girl who proposes the best vodka recipe. The target is to promote a raffle participation that gives two tickets and three nights for a Music Festival in Austin, Texas.
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Tags:advertising, advertising campaigns, creatividad femenina, mujeres, Nancy Tarrasó, publicidad, vodka, women
Posted in Creativity for women, General, Marketing with women | No Comments »
Thursday, July 9th, 2009

I used to be a girl, virgin, girlfriend. I’m now a daughter, wife, and mom. But with all this in me, I also know that there is much more needed (insights) to create a great campaign.
Yoo Shin Lee, Creative Director from Cheil Worldwide (Korea) and Cannes Lions 2009 jury member in CYBER category
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Tags:advertising, advertising festivals, Cannes Lions 2009, Cheil Worldwide, creatividad, creativity, festivales publicitarios, grandes profesionales, mujeres, publicidad, women, Yoo Shin Lee
Posted in Creativity by women, Entrevistas, Festivals and awards, General, Great professionals | 6 Comments »
Monday, July 6th, 2009

ROSSELLA SOBRERO
Expert in Public Relations, Corporate Social Responsibility and Social Communication. At the present time Founder and President of Koinètica, Partner to promote Social Responsibility in Italy. President of Assocomunicazione’s Public Relations Section (Association of the Communication Companies), Counsellor of Fondazione Pubblicità Progresso, the most important Foundation that promotes Social Communication in Italy, and Manager of FERPI’s Intercultural Communication (Italian Federation of Public Relations). Professor of Public Communication at University of Milan. Professor of several training courses organized by public and private universities, enterprises and local authorities. Contributing editor for several trade magazines, especially about social communication.
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Tags:advertising, Cannes Lions 2009, Koinètica, mujeres, publicidad, ROSSELLA SOBRERO, women
Posted in Creativity by women, Entrevistas, Festivals and awards, General, Great professionals | 1 Comment »
Thursday, July 2nd, 2009

A friendly looking grandpa invites Internet users to join him and have a ride with his “canarito”, a Ford Corcel Standard from 1974. Since then starts the real mess…
For a momet we leave Cannes and move to Brasil, to meet Ivy Abujamra - the youngest director of BossaNovaFilms. In her works Ivy always tries to reflect the contemporary language and its nuances and to enrich scripts with creative ideas and helps advertising agencies in the process of creative development of the ideas. Ivy won several awards for the excellence and that made the industry recognize her as daring and vanguard; among the others: Bronz at FIAP and Gold at Premio Columnistas. One of her works has been exhibited at MOMA in New York.
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Tags:advertising, Bossa Nova Films, creatividad femenina, female creativity, Ivy Abujamra, Mapfre, mujeres, publicidad, women
Posted in Creativity by women, Great professionals | No Comments »
Friday, June 26th, 2009

¨Our presence in important meetings and projects is still not usual. What we find there is a very masculine world, built many hundreds of years ago, that needs time to change. No panic, patience, we try harder and this is, maybe, that characteristic difference you’re asking for.¨
AdWomen speaks with Uschi Henkes – Executive Creative Director and founder of Zapping/M&CSaatchi, Cannes Lions 2009 jury member in the PRESS category.
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Tags:advertising, advertising festivals, Cannes Lions 2009, creatividad femenina, creativity by women, festivales publicitarios, mujeres, publicidad, Uschi Henkes, women, Zapping/M&CSaatchi
Posted in Creativity by women, Entrevistas, Festivals and awards, General, Great professionals | Comments Closed
Wednesday, June 24th, 2009
Maria Luisa Francoli is Global CEO of MPG. She gives us her point of view on women in the advertising industry.
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Tags:advertising, Cannes Lions 2009, Maria Luisa Francoli Plaza, MPG, mujeres, mujeres en los festivales internacionales, publicidad, women in the international festivals
Posted in Entrevistas, Festivals and awards, General, Great professionals | No Comments »
Friday, June 19th, 2009

Astrid von Rudloff is a CEO of Weber Shandwick in Germany and the only German member of the first PR Jury in the Cannes Lions. On the ocasion of Cannes Lions 2009 we asked Astrid about her opinion on women in the PR industry.
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Tags:advertising, advertising festivals, Asociación Alemana de las Agencias de Relaciones Públicas, Astrid von Rudloff, Bacardi-Martini, Bertelsmann, Cannes Lions 2009, creativity, Deutsche Telekom, eBay, festivales publicitarios, festivales y premios, GPRA, grandes creativas, great creatives, ICCO, International Communications Consultancy Organisation, marketing, mujeres, nestle, Organización Internacional de Agencias de Comunicación, Procter & Gamble, publicidad, Samsung, Siemens, Wrigley
Posted in Entrevistas, Festivals and awards, General, Great professionals | No Comments »
Thursday, June 18th, 2009

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We open the section Cannes Lions 2009 by introducing female members of the jury. There are 41 ladies among about 250 jury members. The categories with the biggest female presence in the jury are Public Relations and Media; with the fewest: Outdoor, Press and Radio.
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Tags:advertising, awards, Cannes 2009, Cannes Lions 2009, International Advertising Festival, mujeres, mujeres jurados, premios, publicidad, women, women at jury
Posted in Festivals and awards, General, Great professionals | No Comments »