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Reebok: Advertising for women or for men?
Thursday, April 8th, 2010The new advertising strategy of Reedbok: Jukari
Friday, January 15th, 2010
The Reedbok market share has declined in recent years, although the brand was bought by Adidas four years ago.
To solve this, Reebok has decided to return to its origins and focus on women as a target audience, the same that prompted him to their reputation and sales in the 80s and 90s.
