FIAP is over and you can find the winner campaigns following the link in the festival’s section AWO.
While we prepare this information, we want to remind you who were the female winners of AdFest (and their campaigns).
Ruth Lee and her creative team won with this campaign directed to children.
The idea of this campaign is based on the experience of (more…)
With this interview we inaugurate the cycle Adfest 2009 (more info in our new section Adfest).
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Ruth Lee, Chief Creative Officer for DDB, was named one of the Top Ten Creative Directors in China. Her work has been recognized at Cannes, The One Show, D&AD, Clio, London Festivals, Media Awards and ADFEST, as well as at the Longxi and China Advertising Festivals.
As one of the leading industry figures in China, Ruth has amassed plenty of expertise as an awards judge at both local and international levels. Prior to her return to DDB Hong Kong as Chief Creative Officer, she helped build Leo Burnett China into the country’s most influential brand building agency.
Ruth also worked at Admerasia in New York for two years before coming back home, where she guided a creative team of diverse ethnicities towards developing conventional and interactive campaigns.
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AdWomen: First of all, we would like to congratulate you for being selected a jury member of as significant festival as Adfest. How one feels when gets a new like this?
Ruth Lee: This is actually the second time I’ve been invited to judge Adfest. Around Asia-Pacific, Adfest is regarded as a very significant advertising award show, so of course I’m very honored to be part of it.
AdWomen: ¿Do you think that Adfest, since its first edition, has influenced the advertising industry in the region?
