AdWomen

The feminine side of advertising

Tag Archives: adbusting

¿Belleza real?

by 4 Comments

Feb
2,
2009
4

Cómo ya se ha comentado en artículos anteriores, los consumidores y, sobre todo, las consumidoras no ven con buenos ojos a las modelos perfectas que aparecen en un gran número de anuncios.   FTW-Crew han reaccionado activamente a esta corriente … Continue reading

Real beauty?

by No Comments

Feb
2,
2009
0

As we mentioned before, male and especially female consumers do not like adverts showing perfect models. FWT-Crew reacted actively by creating an ad busting action. They converted an advert of CDs, launched in Berlin, into a social claim.