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The feminine side of advertising
The feminine side of advertising
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Adidas, one of the most important sports brands of the world, has launched a campaign featuring singer Kate Perry, tennis player Caroline Wozniacki, DJ Baby G, blogger Sneakerqueen, athlete Wei Qiuyue and Chinese actress Li Bing Bing. With the slogan … Continue reading
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Elke Klinkhammer ha sido directora creativa de Neue Digitale / Razorfish en los últimos cuatro años. Durante este tiempo Adidas se convirtió para su agencia en  un cliente principal, y su trabajo, pionero para Adidas Y-3 y Adidas Originals, fue … Continue reading
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Elke Klinkhammer has been Creative Director at Neue Digitale/Razorfish for the past four years. During this time Adidas grew to a leading client and her groundbreaking work for Adidas Y-3 and Adidas Originals was awarded an impressive list of honours … Continue reading
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The Reedbok market share has declined in recent years, although the brand was bought by Adidas four years ago. To solve this, Reebok has decided to return to its origins and focus on women as a target audience, the … Continue reading
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La cuota de mercado de Reedbok ha descendido en los últimos años, a pesar de que la marca fuera comprada por Adidas hace cuatro. Para solventar esto, Reebok ha decidido volver a sus orígines y concentrarse en la mujer como … Continue reading
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Christina Knight es Directora Creativa en Ogilvy Estocolmo. Estudió cine y literature, lo que la llevó al EF Language Schools para estudiar ventas y marketing. Allí descubrió la diversión de escribir. Después de un año en Berghs School of Communication … Continue reading
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Christina Knight is Creative Director at Ogilvy Stockholm. She studied film and literature brought her into sales and marketing at EF Language Schools where she discovered the joy of copywriting. After a year at Berghs School of Communication in Stockholm … Continue reading
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"Me, Myself" is the latest campaign made by Adidas especially for women. This time Candace Parker, the basketball star, helps Adidas to encourage women to share their successes and defeats in sport. The authors
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“Me, Myself” ha sido la última campaña orquestada por la marca de ropa deportiva Adidas y dirigida especialmente a las mujeres. . . En esta ocasión, Adidas cuenta con la ayuda de la baloncestista Candace Parker para animar a las … Continue reading
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TBWA has created Riot, a digital agency to take care of Adidas exclusively. Colleen De Courcy, the global digital creative director of TBWA, will move from New York to Amsterdam to be in charge of Adidas. This year she was Cyber Lions President. … Continue reading
