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The feminine side of advertising
The feminine side of advertising
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“We try harder”. Does it ring a bell? Back in 1963 Avis the rental car company adopted this slogan in an effort to make a positive reference to Avis as the second largest rental car company in the US. A … Continue reading
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We have found a creative infographic about the anatomy of an agency made by Julia Morra and Trevor Gourley. They work as art director and copywriter at Grip Limited, an advertising agency which do things like TV spots, digital, radio, … Continue reading
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There are few studies about the people working in advertising, but I have found this one from 2007 about Women in advertising in Spain with a lot of interesting data about women in all departments. But I am going to … Continue reading
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September the 24th is the date. Another TEDxMadrid edition is going to be celebrated, this year at El Matadero. For those who don’t know what TED is, you can have a look here. The talk I show you here, which is … Continue reading
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The agency Digitas has hired Barbara Cipolla as Executive VP and Chief Growth Officer. She was working as Executive Adviser on business strategy, brand position and media communications strategy. Cipolla was Worldwide Chief Marketing Officer at OMD/Omnicom Media Group and … Continue reading
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Bajo el lema “Ellas deciden” www.ellasdeciden.com y con el marketing, la comunicación y el branding dirigidos por y para mujeres como temática principal, la Associació Empresarial de Publicitat de Cataluña reunirá a los expertos más prestigiosos del sector para conocer … Continue reading
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Under the slogan “Women decide” www.ellasdeciden.com and marketing, communication and branding designed by and for women as main theme, the Business and Advertising Association of Cataluña will call a meeting of the most prestigious experts in the industry to know … Continue reading
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Pantene realizó un anuncio para Tailandia que está teniendo una gran repercusión en Internet. Cuenta la historia de una chica sorda muda que consigue aprender a tocar el violín de forma magistral a costa de esfuerzo y lucha por … Continue reading
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Pantene made an announcement for Thailand is having a major impact on the Internet. It tells the story of a deaf mute girl who gets to learn to play the violin masterfully at the expense of effort and struggle for … Continue reading
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“No defiendo ningún tipo de discriminación positiva pero espero que cada vez más mujeres lleguen a ser invitadas como jurados debido a sus logros profesionales” Svetlana Copic, Subdirectora Creativa de New Moment New Ideas Company, en Serbia ha ganado numerosos … Continue reading