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The feminine side of advertising
The feminine side of advertising
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Lynx, launched the ad ‘Billions’ in the British TV, which shows hundreds of bikini-clad women running and swimming towards a man with a spray. Agency: BBH, London Creative Director: Rosie Arnold Director: Fredrik Bond Producer: Anna Hashmi Creative: Alex Grieve, Adrian … Continue reading
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A Axe le ha salido un competidor. Las mujeres también tenemos un arma infalible para conquistar a los hombres.
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Axe has a rival. Women also have an infallible weapon to conquer men.
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Last week the advertising industry has celebrated the 50th edition of Clio international festival and now we publish the winners list. Throughout next days we'll present those winner campaigns which have a woman as a creative director. PRINT GOLD Greenpeace … Continue reading
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La semana pasada se celebró la 50 edición del festival internacional de publicidad Clio y ya tenemos la lista de ganadores. En los próximos días os presentaremos aquellas campañas ganadoras que han tenido como director creativo a una mujer. GRáFICA … Continue reading
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Is this spot sexist or does it really denigrate women? Perchero
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¿Es el siguiente un anuncio machista, o denigra a la mujer? Perchero Ficha técnica Agencia: Vegaolmosponce Anunciante: Unilever Producto: desodorante Marca: Axe Sector: Perfumería, cosmética e higiene Pieza: Spot Tv 20″ Título: “Perchero” ¿Sí? ¿No? Pues en 2003, esta campaña … Continue reading
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Last December, Peru hosted FemTv and SapoTv Awards. These awards prize the best and the worse spots aimed at women by FemTV– a group of associations in favour of women rights. The Winner of FemTV 2008 was Visa: Credits Brand: … Continue reading
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El pasado mes de diciembre, Perú acogió la XII edición de los Premios Fem TV y los antipremios Sapo TV entregados a los anuncios que mejor y peor reflejan el papel de la mujer en la sociedad. El colectivo FemTV, … Continue reading