AdWomen

The feminine side of advertising

Tag Archives: belleza

Belleza real ¿para quién?

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Mar
18,
2010
0

Como mujer he estado expuesta en los últimos años a una cantidad enorme de pulicidades que muestran diferentes estereotipos de mujeres. Una campaña con mucha trascendencia en la Argentina ha sido “Por La belleza real” de Dove. En la misma, … Continue reading

Beauty, for who?

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Mar
18,
2010
0

As a woman I have been exposed during the last years to a great number of adverstisings which show different types of women characteristics. One of these campaigns which carried on a great impact in Argentina was “Real Beauty” by … Continue reading

DE LOS RETOQUES VIRTUALES A LOS RETOQUES REALES

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Nov
6,
2009
4

Teniendo en cuenta el debate que se estableció en torno al post Photoshop: ¿uso o abuso? He querido dar un nuevo enfoque al asunto. La verdad, es que personalmente estoy de acuerdo con todo lo que comentasteis. Parece ser una cortina … Continue reading

FROM DIGITAL TO REAL LIFE RETOUCHING

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Nov
6,
2009
0

  Due to the discussion started on the elder post Photoshop: ¿use o abuse? I am going to give the debate a new approach. Personally, I agree with everything we talked on the other post. The law proposal seems to … Continue reading

THE NÜMPH NYMPHS

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Oct
30,
2009
0

Nümph is a “made by and for women brand”. They are a few Danish girls that have been created a beautiful fashion brand. North European people are in- the- know. Their collections are special and brave, but without being too … Continue reading

LAS NINFAS DE NÜMPH

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Oct
30,
2009
1

Nümph es una marca de mujeres para mujeres. Se trata de un grupo de chicas danesas que han creado una marca de moda preciosa. Y es que las del norte vienen pegando fuerte. Sus colecciones son especiales, arriesgadas, sin ser … Continue reading

Real beauty?

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Feb
2,
2009
0

As we mentioned before, male and especially female consumers do not like adverts showing perfect models. FWT-Crew reacted actively by creating an ad busting action. They converted an advert of CDs, launched in Berlin, into a social claim.

¿Belleza real?

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Feb
2,
2009
4

Cómo ya se ha comentado en artículos anteriores, los consumidores y, sobre todo, las consumidoras no ven con buenos ojos a las modelos perfectas que aparecen en un gran número de anuncios.   FTW-Crew han reaccionado activamente a esta corriente … Continue reading

Mango knows how to get along with women

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Jan
27,
2009
0

Mango fashion brand is present in all the continents and chooses the best way to get along well with women of each continent. Smart, in vogue and inexpensive. Mango has set up its stores in the world's most important cities, … Continue reading

Mango sabe cómo llegar a las mujeres

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Jan
27,
2009
0

La marca de moda Mango se ha expandido a todos los continentes y en cada uno de ellos elige la mejor manera de conectar con las mujeres: su público objetivo. Con una imagen de moda elegante, a la última y … Continue reading