AdWomen

The feminine side of advertising

Tag Archives: Brasil

Koleston Wella campaign: ID snapshots makeover

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Jul
20,
2010
0

Women never have liked us to see our identification snapshots, in fact showing documents and ID photos is always embarrassing, since it is a common trend not to be favored in those pictures. Koleston, a brand of beauty that is … Continue reading

Campaña de Koleston Wella: Cambio de imagen para las fotos de identidad

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Jul
20,
2010
3

A las mujeres nunca nos ha gustado ver nuestras fotos instantáneas de identificación, de hecho nos resulta embarazaso mostrarlas, ya que es una tendencia común el no salir favorecido en esas fotos. Koleston, una marca de belleza a la que … Continue reading

Entrevista a Paula Trabulsi- Jurado FIAP 2009

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May
18,
2009
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Socia y directora de escena de BossaNovaFilms. Con experiencia en el mercado publicitario brasileño e internacional, Paula cuenta con más de 20 años de carrera. Con un portafolio de más de 2000 comerciales realizados, trabajó para marcas como Unilever, Danone, … Continue reading

Interview to Paula Trabulsi – FIAP 2009 jury member

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May
18,
2009
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Business partner and director of BossaNovaFilms. With 20 years of professional experience working in Brasil and internationally. Her portfolio comprises over 2000 advertisements. She worked for the biggest brands as Unilever, Danone, Procter & Gamble. In 2005, with other five … Continue reading

Women do not want perfect models in adverts

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Jan
19,
2009
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A research carried out by Ben Barry, researcher at Cambridge University, shows that women do not feel identified with very slim, young and white models. The research includes a sample of 2000 women from the UK, US, China, India, Canada, … Continue reading

Las mujeres no quieren modelos perfectas en los anuncios

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Jan
19,
2009
0

Un estudio llevado a cabo por Ben Barry en la Universidad de Cambridge prueba que las mujeres no se sienten identificadas con las modelos delgadísimas, jovencísimas y blanquísimas de los anuncios. El estudio, que aún se está llevando a cabo … Continue reading