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The feminine side of advertising
The feminine side of advertising
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The Old Spice brand of cosmetics has managed to increase sales with this ad campaign “The man your man could smell like”. Also won the Film Grand Prix at the Cannes Lions Festival 2010, made by Wieden + Kennedy.
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La marca de cosméticos Old Spice ha conseguido aumentar sus ventas con esta campaña publicitaria “The man your man could smell like”. Además se hizo con el Grand Prix de Film en el Festival Cannes Lions 2010, realizado por Wieden … Continue reading
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Bajo el lema “Ellas deciden” www.ellasdeciden.com y con el marketing, la comunicación y el branding dirigidos por y para mujeres como temática principal, la Associació Empresarial de Publicitat de Cataluña reunirá a los expertos más prestigiosos del sector para conocer … Continue reading
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Under the slogan “Women decide” www.ellasdeciden.com and marketing, communication and branding designed by and for women as main theme, the Business and Advertising Association of Cataluña will call a meeting of the most prestigious experts in the industry to know … Continue reading
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Over recent months, AdWomen has followed the trail of the female presence in the international advertising festival’s most important moment. Women who like creative, opinion forming and jurors have left their mark on such emblematic events like the 50th anniversary … Continue reading
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A lo largo de los últimos meses, AdWomen ha seguido la estela de la presencia femenina en los festivales internacionales de publicidad más importantes del momento. Mujeres que como creativas, formadoras de opinión y miembros del jurado … Continue reading