AdWomen

The feminine side of advertising

Tag Archives: China

Women to Watch with Laura Desmond, Breaking the Glass Ceiling

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Aug
3,
2011
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Is for sure that a “glass ceiling” still exists in the West. Women are responsible for the majority household purchases, but companies with targeted women products still leaded by men. But what about China? Getting to know about this issue … Continue reading

Las mujeres ganan en Clio Awards (II)

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May
20,
2009
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En esta segunda parte de la serie de campañas ganadoras y creadas por mujeres os presentamos la categoría de Carteles. CARTEL Plata China Environment Protection Foundation- Global Warming

Women win Clio Awards (II)

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May
20,
2009
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In the second part of Clio Awards series, dedicated to female creatives that won in the festival, it's a time for POSTERS: POSTER Silver China Environment Protection Foundation- Global Warming

Interview to Carol Lam

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Feb
18,
2009
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The following interview was made by ihaveanidea to Carol Lam, creative director of TBWA China ihaveanidea: Tell us about how it all started? What got you hooked on advertising? I hear you wanted to be a journalist at first… . … Continue reading

Entrevista a Carol Lam

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Feb
18,
2009
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La siguiente entrevista fue realizada por ihaveanidea a Carol Lam, directora creativa de TBWA China. ihaveanidea: Dínos como empezó todo. ¿Qué te enganchó de la publicidad? He oído que querías ser periodista… . Carol: Sí, aprendí a ser periodista en … Continue reading

Women do not want perfect models in adverts

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Jan
19,
2009
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A research carried out by Ben Barry, researcher at Cambridge University, shows that women do not feel identified with very slim, young and white models. The research includes a sample of 2000 women from the UK, US, China, India, Canada, … Continue reading

Las mujeres no quieren modelos perfectas en los anuncios

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Jan
19,
2009
0

Un estudio llevado a cabo por Ben Barry en la Universidad de Cambridge prueba que las mujeres no se sienten identificadas con las modelos delgadísimas, jovencísimas y blanquísimas de los anuncios. El estudio, que aún se está llevando a cabo … Continue reading