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The feminine side of advertising
The feminine side of advertising
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Is for sure that a “glass ceiling” still exists in the West. Women are responsible for the majority household purchases, but companies with targeted women products still leaded by men. But what about China? Getting to know about this issue … Continue reading
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En esta segunda parte de la serie de campañas ganadoras y creadas por mujeres os presentamos la categoría de Carteles. CARTEL Plata China Environment Protection Foundation- Global Warming
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In the second part of Clio Awards series, dedicated to female creatives that won in the festival, it's a time for POSTERS: POSTER Silver China Environment Protection Foundation- Global Warming
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The following interview was made by ihaveanidea to Carol Lam, creative director of TBWA China ihaveanidea: Tell us about how it all started? What got you hooked on advertising? I hear you wanted to be a journalist at first… . … Continue reading
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La siguiente entrevista fue realizada por ihaveanidea a Carol Lam, directora creativa de TBWA China. ihaveanidea: Dínos como empezó todo. ¿Qué te enganchó de la publicidad? He oído que querías ser periodista… . Carol: Sí, aprendí a ser periodista en … Continue reading
