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The feminine side of advertising
The feminine side of advertising
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Women love chocolate, chocolate loves advertising and advertising loves women. It is a chain like all chains of love. Why women love chocolates? Because we love feelings and chocolate brings sensations, be it white, dark, milk chocolate, in a box, … Continue reading
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Some months ago, I was in a grocery store in Edinburgh and one female friend said to me: “Look to that packaging”. They were some chocolate bars that she usually bought and the text said ‘It’s not for girls’. That … Continue reading
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Hace algunos meses me encontraba en una tienda de barrio de Edimburgo y una amiga me dijo: “Mira ese envase”. Resulta que eran unas chocolatinas que ella compraba habitualmente y que contenían el mensaje ‘No es para chicas’. … Continue reading