AdWomen

The feminine side of advertising

Tag Archives: chocolate

Women, chocolate and advertising

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Sep
13,
2011
0

Women love chocolate, chocolate loves advertising and advertising loves women. It is a chain like all chains of love. Why women love chocolates? Because we love feelings and chocolate brings sensations, be it white, dark, milk chocolate, in a box, … Continue reading

Men's things

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Oct
29,
2008
0

Some months ago, I was in a grocery store in Edinburgh and one female friend said to me: “Look to that packaging”. They were some chocolate bars that she usually bought and the text said ‘It’s not for girls’. That … Continue reading

Cosas de hombres

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Oct
29,
2008
0

Hace algunos meses me encontraba en una tienda de barrio de Edimburgo y una amiga me dijo: “Mira ese envase”. Resulta que eran unas chocolatinas que ella compraba habitualmente y que contenían el mensaje ‘No es para chicas’.     … Continue reading