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The feminine side of advertising
The feminine side of advertising
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“40% of Jeep’s consumers are women” Global Hue (Michigan) was the creative agency of Jeep’s new campaign in the U.S.A “I Live. I Ride. I am. Jeep”. They seized the Thanksgiving Day to launch the campaign in … Continue reading
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“El 40% de consumidores de Jeep son mujeres” Global Hue(Michigan) fue la agencia creadora de la nueva campaña de Jeep en EEUU “I Live. I Ride. I am. Jeep.” para dar a conocer el nuevo look de la marca. Aprovecharon … Continue reading
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Sit on the bonnet, without any doubt. . . . But, what can happen if she doesn't take care? .
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Despite the fact that cars are not men only-area any longer, marketers keep ignoring women at car dealers and they turn to men. That may be the reason why 77% of women prefer to go to a dealer accompanied by … Continue reading
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Los coches ya no son cosa de hombres. Sin embargo, los comerciales continúan ignorando a las mujeres que se acercan a un concesionario y se dirigen a los hombres que las acompañan. Esta puede ser la razón por la que … Continue reading
