AdWomen

The feminine side of advertising

Tag Archives: consumers

“Tiger Mom” the forgotten consumer group

by No Comments

Sep
26,
2011
0

Chinese mothers are a forgotten consumer group by advertisers. This group is composed by careful buyers who are interesting in a wide range of products  for their children, such as: food, education, sport, and technology. More about  “Tiger Mom” consumers … Continue reading

Buying a better world

by No Comments

Jul
19,
2011
0

The crisis in consumption is obvious when you look at the consumers spending patterns, and it has changed forever, bad news. But the most serious problem that the crisis has generated is not the consumption decrease but the consumer’s deep … Continue reading