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The feminine side of advertising
The feminine side of advertising
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Chinese mothers are a forgotten consumer group by advertisers. This group is composed by careful buyers who are interesting in a wide range of products for their children, such as: food, education, sport, and technology. More about “Tiger Mom” consumers … Continue reading
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The crisis in consumption is obvious when you look at the consumers spending patterns, and it has changed forever, bad news. But the most serious problem that the crisis has generated is not the consumption decrease but the consumer’s deep … Continue reading