AdWomen

The feminine side of advertising

Tag Archives: creativity

One of the most powerful female executives in advertising, if you can dream it, you can do it.

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May
30,
2012
0
WFCD

Shelly Lazarus is the chairman of Ogilvy and Mather and has been in the industry for over 40 years.  This July 1st, she plans to step down as Chairman and serve as Chairman Emeritus. Her successor Miles Young will take … Continue reading

We Try Harder: Technology vs. Ideals

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May
15,
2012
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we try harder

“We try harder”. Does it ring a bell? Back in 1963 Avis the rental car company adopted this slogan in an effort to make a positive reference to Avis as the second largest rental car company in the US. A … Continue reading

Theatre to sell ideas

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Sep
8,
2011
0
theatre-featured

I attended to a workshop of the Club de Creativos (a creative’s club in Spain), there was only one other Accounts woman, it surprised me, because the workshop was called Theatre to sell ideas, and most of our job is … Continue reading

Lady Gaga’s new video “You and I”. So creative…

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Sep
1,
2011
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Lady Gaga's new video

Lady Gaga present her new video for her song “You and I”. Once again, Lady Gaga goes nuts! The artist shows differents faces and characters, making her fans feel they will never know what to expect! Imposible dressings and science … Continue reading

Lynx ‘Billions’, whose creativity is?

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Aug
12,
2011
0
axe-featured

Lynx, launched  the ad ‘Billions’ in the British TV, which shows hundreds of bikini-clad women running and swimming towards a man with a spray. Agency: BBH, London Creative Director: Rosie Arnold Director: Fredrik Bond Producer: Anna Hashmi Creative: Alex Grieve, Adrian … Continue reading

Femmes Regionales, a progressive design agency

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Jun
30,
2011
0
femme-regionale-featured

Femmes Regionales is a design agency founded by Mie Albæk Nielsen and Caroline Hansen. Their creativity hasn’t limits and they work in diverse projects mixing innovative concepts, special ideas and interesting trends. “We approach projects by sampling and re-styling ideas, … Continue reading

Creativity for living

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Jun
28,
2011
1
TED Ideas Worth Spreading

September the 24th is the date. Another TEDxMadrid edition is going to be celebrated, this year at El Matadero. For those who don’t know what TED is, you can have a look here. The talk I show you here, which is … Continue reading

What is this ad announcing?

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Jun
20,
2011
30
Reborn to be alive-featured

We’ve hidden the slogan and the brand of this ad. The answer is: This belgian campaign, called “Reborn to be alive”, promotes organ donation. Its slogan is “Becoming a donor is probably your only chance to get inside her.” Advertising … Continue reading

Child Amnesty creativity made by Ilkay Gurpinar

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Jun
6,
2011
0
Child Amnesty

“In Sudan, Nigeria, Uganda, Myanmar, Iran and Saudi Arabia children are still being executed. Join the fight at amnesty.org.tr” Advertising Agency: TBWA\Istanbul, Turkey Executive Creative Director: Ilkay GurpinarCreative Director: Volkan Karakasoglu Art Director: Burak Kunduracioglu Copywriter: Volkan Karakasoglu Photographer: Serhat … Continue reading

The Electric Circuit presenta su nuevo proyecto A-Hole

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Dec
16,
2010
1
The circuit

El trabajo y las ideas son lo primero y principal al entrar en la industria de la publicidad. Esto te llevaba a pensar que en la industria publicitaria habría un equilibrio entre mujeres y hombres. Sin embargo se ha desarrollado … Continue reading