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The feminine side of advertising
The feminine side of advertising
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¿Existe un prototipo de coches para mujeres? Espero que no. Me niego a pensar que mi cerebro funcione igual que el de más de la mitad de la población mundial. ¡Qué aburrimiento! Lo que … Continue reading
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Is there a prototype car for women? I hope not. I refuse to think that my brain works like that of more than half the world population. What a bore! What is certain is that we have … certain … Continue reading
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Tuenti y Aquarius lanzaban al ciberespacio una idea sencilla: “Envíen sus sueños”. El mensaje vencedor del concurso protagonizaría la nueva campaña de publicidad exterior de este refresco. A través de sus páginas web, más de 1.500 personas enviaron su … Continue reading
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Aquarius and Tuenti hurled into cyberspace a simple idea: “Send your dreams.” The winner of the contest message would star the new outdoor advertising campaign for this drink. Through its website, more than 1,500 people submitted their choices.
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Over recent months, AdWomen has followed the trail of the female presence in the international advertising festival’s most important moment. Women who like creative, opinion forming and jurors have left their mark on such emblematic events like the 50th anniversary … Continue reading
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A lo largo de los últimos meses, AdWomen ha seguido la estela de la presencia femenina en los festivales internacionales de publicidad más importantes del momento. Mujeres que como creativas, formadoras de opinión y miembros del jurado … Continue reading
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¨Nuestra presencia en las reuniones importantes y proyectos no es todavía algo habitual. Lo que encontramos allá, es un mundo dominado por los hombres, un mundo construido hace cientos años, que necesita tiempo para cambiar. Sin pánico, paciencia, nosotras intentamos … Continue reading
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¨Our presence in important meetings and projects is still not usual. What we find there is a very masculine world, built many hundreds of years ago, that needs time to change. No panic, patience, we try harder and this is, … Continue reading
