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The feminine side of advertising
The feminine side of advertising
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It's 1949. Nescafe launches a new product: an instant coffee. The product's advantage is clear: the instant coffee dissolves in hot water within just three minutes. Indeed, pre-tests show pleased potential consumers. With its first campaign, Nescafé commits a mistake … Continue reading
1949. Nestlé prepara el lanzamiento de su nuevo producto Nescafé, café instantáneo. La ventaja del producto parece clara: el café se disuelven agua caliente en tres minutos. Además, los pre-tests muestran a potenciales consumidores del producto satisfechos con él. En … Continue reading
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