AdWomen

The feminine side of advertising

Tag Archives: Dove

Nancy Vonk y Janet Kestin hablan de la mujer en publicidad

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Sep
16,
2010
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Queremos compartir contigo esta magnífica entrevista a Janet Kestin y Nancy Vonk donde hablan de social marketing, de la mujer en publicidad…. Janet y Nancy han marcado un antes y un después en la historia de la publicidad por su … Continue reading

Nancy Vonk y Janet Kestin talk about women in advertising

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Sep
16,
2010
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We want to share with you this wonderful interview with Janet Kestin and Nancy Vonk where they talk about social marketing, women in advertising …. Janet and Nancy have marked a before and after in the history of advertising with … Continue reading

Belleza real ¿para quién?

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Mar
18,
2010
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Como mujer he estado expuesta en los últimos años a una cantidad enorme de pulicidades que muestran diferentes estereotipos de mujeres. Una campaña con mucha trascendencia en la Argentina ha sido “Por La belleza real” de Dove. En la misma, … Continue reading

Beauty, for who?

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Mar
18,
2010
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As a woman I have been exposed during the last years to a great number of adverstisings which show different types of women characteristics. One of these campaigns which carried on a great impact in Argentina was “Real Beauty” by … Continue reading

Women do not want perfect models in adverts

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Jan
19,
2009
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A research carried out by Ben Barry, researcher at Cambridge University, shows that women do not feel identified with very slim, young and white models. The research includes a sample of 2000 women from the UK, US, China, India, Canada, … Continue reading

Las mujeres no quieren modelos perfectas en los anuncios

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Jan
19,
2009
0

Un estudio llevado a cabo por Ben Barry en la Universidad de Cambridge prueba que las mujeres no se sienten identificadas con las modelos delgadísimas, jovencísimas y blanquísimas de los anuncios. El estudio, que aún se está llevando a cabo … Continue reading