AdWomen

The feminine side of advertising

Tag Archives: EEUU

PRODUCT PLACEMENT, MUJERES Y SEXO (en Nueva York)

by 1 Comment

Nov
13,
2009
1
vogue-sarah-jessica-parker-21-300x206

Si hablamos de product placement dirigido a mujeres, puede haber muchos casos que nos vengan a la cabeza, quizás por el tradicional rol que ha jugado y juega la mujer como principal decisor de compra familiar (alimentos y lácteos en … Continue reading

PRODUCT PLACEMENT, WOMEN AND SEX (in the city)

by No Comments

Nov
13,
2009
0
vogue-sarah-jessica-parker-21-300x206

  When talking about Product Placement for women, there can be lots of different cases that ring the bell, maybe because of the role that women have traditionally played as the deciders of what to buy for the family. A … Continue reading

¿Qué vino prefieren las mujeres: tinto, blanco o rosado?

by 3 Comments

May
11,
2009
3
which-wine-do-women-prefer

En un estudio realizado por Bodegas Murviedro (Valencia, España) en 2008 sobre 1.200 mujeres y 80 restaurantes, el 70% prefirió vino blanco, ya que “resulta más fresco al paladar y porque piensan que tienen menos alcohol”, según responsables de la … Continue reading

Which wine do women prefer: red, white or rosé?

by No Comments

May
11,
2009
0
which-wine-do-women-prefer

  In 2008, Murviedro Winery (Valencia, Spain) did a survey among 1200 women and 80 restaurants. The result shown that 70% of women prefers a white wine. As the spokesperson said, "the white wine is fresher and women think it … Continue reading

Healthy products in snacks dispensers

by No Comments

Feb
25,
2009
0
todo2

Obesity is a huge problem among American teenagers. However, there are still few things done in order to prevent it. The designer, Irina Ivanova, proposed for VitaMeal a new system of snack dispensers with healthy food. . ………………

Vending de productos saludables

by No Comments

Feb
25,
2009
0
todo2

La obesidad infantil en EE.UU. es un problema que preocupa a todos. Sin embargo, son pocos los que ponen alguna medida para combatirlo y prevenirlo. La diseñadora Irina Ivanova ha propuesto para VitaMeal un nuevo modelo de máquinas expendedoras con … Continue reading

Moms are the only ones who will keep on shopping during the crisis

by No Comments

Jan
28,
2009
0

Every year moms spend $2.1 trillions in the US, with projection of reaching $3 trillions by 2012, informs Maria Bailey, CEO at BSM Media. This Group growths and is loyal to products and services. Now more than ever it's important … Continue reading

Las madres son las únicas que no dejarán de comprar durante la crisis

by No Comments

Jan
28,
2009
0

Las madres gastan 2.1 trillones de dólares al año en EEUU y se prevé que en 2012 se llegue a los 3 trillones. Estos son los datos que aporta Maria Bailey, CEO de BSM Media. Este grupo de consumidoras ofrece … Continue reading

Barack Obama about women

by No Comments

Jan
20,
2009
0

“We assume that women are the backbone of our families, but we often ignore the fact that women are the backbone of our middle class.” In these words the new president of the USA has referred to women during “Women … Continue reading

Barack Obama y las mujeres

by No Comments

Jan
20,
2009
0

“Damos por sentado que las mujeres son la columna vertebral de nuestras familias, pero con frecuencia ignoramos el hecho que las mujeres también son la columna vertebral de nuestra clase media”. Así hablaba, el nuevo presidente de los EE.UU en … Continue reading