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The feminine side of advertising
The feminine side of advertising
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Si hablamos de product placement dirigido a mujeres, puede haber muchos casos que nos vengan a la cabeza, quizás por el tradicional rol que ha jugado y juega la mujer como principal decisor de compra familiar (alimentos y lácteos en … Continue reading
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When talking about Product Placement for women, there can be lots of different cases that ring the bell, maybe because of the role that women have traditionally played as the deciders of what to buy for the family. A … Continue reading
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En un estudio realizado por Bodegas Murviedro (Valencia, España) en 2008 sobre 1.200 mujeres y 80 restaurantes, el 70% prefirió vino blanco, ya que “resulta más fresco al paladar y porque piensan que tienen menos alcohol”, según responsables de la … Continue reading
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In 2008, Murviedro Winery (Valencia, Spain) did a survey among 1200 women and 80 restaurants. The result shown that 70% of women prefers a white wine. As the spokesperson said, "the white wine is fresher and women think it … Continue reading
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Obesity is a huge problem among American teenagers. However, there are still few things done in order to prevent it. The designer, Irina Ivanova, proposed for VitaMeal a new system of snack dispensers with healthy food. . ………………
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La obesidad infantil en EE.UU. es un problema que preocupa a todos. Sin embargo, son pocos los que ponen alguna medida para combatirlo y prevenirlo. La diseñadora Irina Ivanova ha propuesto para VitaMeal un nuevo modelo de máquinas expendedoras con … Continue reading
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Every year moms spend $2.1 trillions in the US, with projection of reaching $3 trillions by 2012, informs Maria Bailey, CEO at BSM Media. This Group growths and is loyal to products and services. Now more than ever it's important … Continue reading
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Las madres gastan 2.1 trillones de dólares al año en EEUU y se prevé que en 2012 se llegue a los 3 trillones. Estos son los datos que aporta Maria Bailey, CEO de BSM Media. Este grupo de consumidoras ofrece … Continue reading
