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The feminine side of advertising
The feminine side of advertising
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La marca de cosmética Lancôme sacó al mercado japonés un nuevo producto: la primera máscara de ojos auto-vibradora de la marca. 7.000 oscilaciones por minuto se merecían un gran lanzamiento. La iniciativa consistió en unos paneles, que al igual que … Continue reading
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The producer of cosmetics, Lancôme, launched a new product in the Japanese market: the first vibrating mascara for eyelashes that oscillates 7000 times per minute. That is something that definitely deserved a huge marketing setting! The action consisted of installing, … Continue reading