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Tag Archives: fashion

Roberto Cavalli’s Autumn-Winter new campaign 2011/12

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Aug
8,
2011
0
ROBERTO CAVALLI cAMPAIGN

The Italian designer Roberto Cavalli, presented his Autumn-Winter new clothing campaign characterized because of its contrasts between warm and cool colors. This amazing campaign featured the topmodels:  Natasha Poly, Mariacarla Boscono and Karen Elson. The pictures were taken in a close proximity to London … Continue reading

Condé Nast Influencer Network

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Jul
25,
2011
2
The Vogue Influencer Network

Condé Nast has launched the Influencer Network that consists in an exclusive group completed with the most influential fashion women selected by Vogue. In this platform for advertisers, 1.000 influential women share their opinions about fashion, beauty, events and hundreds of … Continue reading

Diet coke seen as a fashion brand for “demanding fashionistas”

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Jun
2,
2011
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fashionistas

Diet Coke has launched it’s first ever digital fashion channel, powered by Yahoo!. This action has been made as a part of the drink’s “love it light” campaign. Coca-Cola set out a three-year strategy that will see all marketing activity … Continue reading

ON+OFF! Women Secret lanza una colección que nace online para salir a la calle con un toque de RSC

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Oct
15,
2010
5
ON+OFF! Women Secret lanza una colección que nace online para salir a la calle con un toque de RSC

Las marcas empiezan a escuchar a sus clientes y se nota. Cada vez más surgen iniciativas tan novedosas como alentadoras. Por fin, el talento anónimo toma las riendas del mágico mundo de los productos, logrando que el mundo virtual se … Continue reading

ON+OFF! Woman Secret has a new collection that has been inspired by the net and has a touch of Corporate Social Responsibility too

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Oct
15,
2010
0
5117482907_f239b1ff08

  It is now a fact that Brands are listening to their customers, and probably they are getting better at it every day. Finally, anonymous people’s talent is coming out to become part of the magical world of products. This … Continue reading

Desfile de productos tecnologicos en la Semana de la Moda de Nueva York

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Dec
14,
2009
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Desfile de productos tecnologicos en la Semana de la Moda de Nueva York

Memorex realizó una encuesta a los consumidores y el 70% de las mujeres dijeron sentirse olvidadas cuando se presentan nuevos productos electrónicos en el mercado, también que sentían que el marketing en el punto de venta y digital se centraba … Continue reading

Parade of technological products in New York Fashion Week

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Dec
14,
2009
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Semana de la Moda de Nueva York

Memorex conducted a customer survey and 70% of women said they felt neglected when there are new electronic products in the market, also felt that marketing in the digital point of sale and only focused on attracting a male audience. … Continue reading

PROSUMIDORA 3.0.

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Nov
16,
2009
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modcloth4

La tienda on-line de moda femenina indie “mod-cloth” ha realizado una iniciativa que, como resultado, se ha convertido en una eficaz herramienta de marketing. Tienda que descubrí gracias a lookbook, escaparate fashionista mundial.

PROSUMER 3.0

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Nov
16,
2009
0
modcloth4

On-line indie woman clothes “Mod-Cloth” has developed an iniciative that has got an efficient marketing tool as a result. Shop that I discovered thanks to lookbook, the fashion world showcase. The store sells different kind of clothes. There's no problem … Continue reading

DE LOS RETOQUES VIRTUALES A LOS RETOQUES REALES

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Nov
6,
2009
4
models

Teniendo en cuenta el debate que se estableció en torno al post Photoshop: ¿uso o abuso? He querido dar un nuevo enfoque al asunto. La verdad, es que personalmente estoy de acuerdo con todo lo que comentasteis. Parece ser una cortina … Continue reading