AdWomen

The feminine side of advertising

Tag Archives: female audience

Domestic Violence Hotline “Mercy Street”

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Jun
14,
2011
0

Agency: Y&R Chicago Creative Director: Ken Erke Director: Dave Meyers Production: @radical.media (London) Producer: Jim Bouvet, Brian Smego Music: Emoto Brand: Coalition Against Battered Women VISUAL EFX: MPC

Diet coke seen as a fashion brand for “demanding fashionistas”

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Jun
2,
2011
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Diet Coke has launched it’s first ever digital fashion channel, powered by Yahoo!. This action has been made as a part of the drink’s “love it light” campaign. Coca-Cola set out a three-year strategy that will see all marketing activity … Continue reading