AdWomen

The feminine side of advertising

Tag Archives: female creativity

We Try Harder: Technology vs. Ideals

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May
15,
2012
0
we try harder

“We try harder”. Does it ring a bell? Back in 1963 Avis the rental car company adopted this slogan in an effort to make a positive reference to Avis as the second largest rental car company in the US. A … Continue reading

Robinsons Fruit Shoot: Champion of the Playground by Rosie Bardales

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Aug
11,
2011
0
Robinsons Fruit Shoot: Champion of the Playground

Agency:Bartle Bogle Hegarty Client:Robinsons Fruit Shoot Creative:Simon Pearse Creative:Emmanuel Saint M’leux Creative Director:Rosie Bardales Creative Director:Jeremy Ettinghausen

Levi’s Creativity made by Susan Hoffman

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Aug
10,
2011
0
Levi's

Agency: Wieden + Kennedy Client: Levi’s Executive Creative Director: Mark Fitzloff Executive Creative Director: Susan Hoffman Creative Director: Tyler Whisnand Creative Director: Jeff Williams Creative Director: Eric Baldwin Writer: Charles Bukowski Copywriter: Antony Goldstein Art Director: Julia Blackburn Art Director: … Continue reading

What is this ad announcing?

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Jun
20,
2011
30
Reborn to be alive-featured

We’ve hidden the slogan and the brand of this ad. The answer is: This belgian campaign, called “Reborn to be alive”, promotes organ donation. Its slogan is “Becoming a donor is probably your only chance to get inside her.” Advertising … Continue reading

This year’s female juries at Cannes

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Jun
17,
2011
0
female-jury

This year’s Cannes Lions jury is composed by over 199 men and 47 women. We’ve collected in a short list the names of the women who are members of the jury. We hope you like it! Female Jury Cannes Lions: Film … Continue reading

Cannes Lions 2011, women tread on the red carpet

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Jun
14,
2011
0
Cannes Lions 2011

Cannes Lions will take place from 19th to 25th June, seven days where the best creative works will be seen in this prestigious festival. Once again, we will report about the feminine side of this festival: the best campaigns made … Continue reading

The Gandhi Font creativity made by Payal Juthani

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Jun
14,
2011
0
gandhi

Agency: Leo Burnett Mumbai National Creative Director: KV Sridhar Executive Creative Director: Nitesh Tiwari Creative Director: Payal Juthani Font designers: Payal Juthani, Nadine Periera Art directors: Nadine Periera, Zainab Karachiwala Copywriters: Sachin Kamath , Nikhil Mehrotra Guest Copywriter: Agnello Dias … Continue reading

Allstate creativity made by Susan Credle

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Jun
14,
2011
0
allstate

Agency: Leo Burnett Chicago Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggianom, Charley Wickman Creative Director: Britt Nolan, Jo Shoesmith Copywriter: Matt Miller, Josh Mizrachi Art Director: Greg Nobles, Chris Rodriguez Executive Agency Producer: Veronica Puc Director: Phil … Continue reading

Logitech Revue With Google TV creativity made by Margaret Johnson

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Jun
14,
2011
0
logitech

Agency: Goodby Silverstein & Partners Director: Ringan Ledwidge Chief Creative Officer: Rich Silverstein Executive Creative Director: Margaret Johnson Art Director: Croix Gagnon Group Creative Director: David Kolbusz Copywriter: Nathaniel Lawlor Producer: Jan O’Malley Agency Executive Producer: Elizabeth O’Toole DoP: Alwin … Continue reading

Coca Cola – Burn Energy Drink “Ride”

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Jun
14,
2011
0
burn-energy

Agency: Publicis Mojo Chief Creative Officer: Craig Davis Executive Creative Director: Micah Walker Creatives: Ian Williamson, Andrew Ostrom, Ruth Bellotti, Kirsty Gavin Production: Pip Smart, Corey Esse, Ali Dunlop, Lisa Vermaak Strategy: Graham Ritchie, Simone Ellis, Will Davie Client Service: … Continue reading