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The feminine side of advertising
The feminine side of advertising
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Finally advertising is starting to realize the power of women. An example is 3iying, an all-girl advertising agency and specialized in marketing for girls. Their web: http://www.3iying.com/ 3iying, pronounced "three-eye-ying", was set up in New York by the versatile … Continue reading
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Por fin la publicidad está empezando a comprender el poder de las mujeres. Un ejemplo es 3iying, agencia de publicidad formada sólo por chicas y especializada en el marketing para chicas. 3iying, que se pronuncia "three-eye-ying" en inglés, fue … Continue reading
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The Indonesian agency Lowe Jakarta has used copys full of lyricism in its campaign for Rexona, some copys with a sensibility not very common in the texts of men-targeted deodorants.They aren’t only focused on the other sex, but also they … Continue reading
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La agencia indonesia Lowe Jakarta ha utilizado unos copys llenos de lirismo para dirigirse a las jóvenes adolescentes en su campaña de Rexona, unos copys con una sensibilidad que no suele ser frecuente en los textos de desodorantes dirigidos a … Continue reading