AdWomen

The feminine side of advertising

Tag Archives: Honda

Women buy the 50% of cars

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Feb
9,
2009
0

Despite the fact that cars are not men only-area any longer, marketers keep ignoring women at car dealers and they turn to men. That may be the reason why 77% of women prefer to go to a dealer accompanied by … Continue reading

Las mujeres compran el 50% de los coches

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Feb
9,
2009
0

Los coches ya no son cosa de hombres. Sin embargo, los comerciales continúan ignorando a las mujeres que se acercan a un concesionario y se dirigen a los hombres que las acompañan. Esta puede ser la razón por la que … Continue reading