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The feminine side of advertising
The feminine side of advertising
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I started wondering last night who she was. Every day we read interviews and get the latest news about talented AdWomen so we keep updated. But what happened to the early ones? Keeping up to date also means knowing the … Continue reading
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Agency: Leo Burnett Shanghai, China Executive Creative Directors: Amanda Yang and Gordon Hughes Creative Director: Forest Young Copywriters: Amanda Yang, Donna Dong Art Directors: Amanda Yang, Gordon Hughes, Handsome Wong, Forest Young Wei-Jun Lin Designers: Handsome Wong, Haibo Huang Illustrator: … Continue reading
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Is for sure that a “glass ceiling” still exists in the West. Women are responsible for the majority household purchases, but companies with targeted women products still leaded by men. But what about China? Getting to know about this issue … Continue reading
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After the summer, we begin with the launch of the first ad of Littlewoods, British clothing retailer. The commercial is started by Coleen Rooney, advises stylist and new face of Littlewoods. In this Coleen interprets to the leader of a … Continue reading
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Comenzamos el nuevo curso con el lanzamiento del primer anuncio de Littlewoods, minorista de ropa británica. El anuncio está protagonizado por Coleen Rooney, asesora estilista y nuevo rostro de Littlewoods. En él Coleen interpreta a la líder de un campamento … Continue reading
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Women never have liked us to see our identification snapshots, in fact showing documents and ID photos is always embarrassing, since it is a common trend not to be favored in those pictures. Koleston, a brand of beauty that is … Continue reading
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A las mujeres nunca nos ha gustado ver nuestras fotos instantáneas de identificación, de hecho nos resulta embarazaso mostrarlas, ya que es una tendencia común el no salir favorecido en esas fotos. Koleston, una marca de belleza a la que … Continue reading
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It’s an ad for the brand of clothing Saga Falabella in Peru. It shows several women in different situations. Each one shows a fear of change, but they decide to confront their fears, they decide to beat the wolf within.
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Se trata de un anuncio para la marca de ropa Saga Falabella en Perú. En él se muestran a varias mujeres en situaciones diferentes. Cada una muestra un temor al cambio, pero en un momento determinado deciden enfrentar sus miedos, … Continue reading
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La idea, creada por Leo Burnett, intenta burlarse de la menstruación, tomarla con sentido del humor. Como “el regalo mensual de la madre naturaleza”, Tampax sale a la calle y lo reparte entre las mujeres que se encuentra. Las reacciones … Continue reading