AdWomen

The feminine side of advertising

Tag Archives: lowe

Women to Watch with Laura Desmond, Breaking the Glass Ceiling

by No Comments

Aug
3,
2011
0

Is for sure that a “glass ceiling” still exists in the West. Women are responsible for the majority household purchases, but companies with targeted women products still leaded by men. But what about China? Getting to know about this issue … Continue reading

Tampones tan absorbentes como los vampiros

by 3 Comments

May
13,
2009
3

“Muy absorbente”. o.b. . . . . La marca de tampones o.b. perteneciente a Johnson & Johnson lanzó el pasado mes de marzo

Tampons as absorbent as vampires

by No Comments

May
13,
2009
0

    . . . . The producer of tampons o.b., Johnson & Johnson, launched

How can you figure out if you are pregnant?

by No Comments

Mar
18,
2009
0

"The second best way to tell if you are pregnant." I have no doubt about the efficacy of this product, but the first method seems really strange to me. The campaign is very straightforward and it's clear what the product's … Continue reading

¿Cómo saber si estás embarazada?

by 1 Comment

Mar
18,
2009
1

. "La segunda mejor manera de saber si estás embarazada" No dudo de la eficacia del producto, lo que me resulta más extraño es la que plantean como primera mejor manera de descubrir si estás embarazada. La campaña es muy … Continue reading

Copys for female teens

by No Comments

Oct
23,
2008
0

The Indonesian agency Lowe Jakarta has used copys full of lyricism in its campaign for Rexona, some copys with a sensibility not very common in the texts of men-targeted deodorants.They aren’t only focused on the other sex, but also they … Continue reading

Copys para las adolescentes

by No Comments

Oct
23,
2008
0

La agencia indonesia Lowe Jakarta ha utilizado unos copys llenos de lirismo para dirigirse a las jóvenes adolescentes en su campaña de Rexona, unos copys con una sensibilidad que no suele ser frecuente en los textos de desodorantes dirigidos a … Continue reading