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The feminine side of advertising
The feminine side of advertising
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Wonders is a footwear brand that premieres positioning summarized in the claim “Made with Love in Spain”, which claims the national origin of your product and its implications for quality. Because according to the company, “the Spanish sell.” Imaginarte agency … Continue reading
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Wonders es una marca de calzado que estrena posicionamiento resumido en el claim “Made with Love in Spain”, que reivindica el origen nacional de su producto y sus implicaciones relacionadas con la calidad. Porque según la compañía, “lo español vende”. … Continue reading
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The campaign made by the creative director Garry Lace, of Beta agency, has generated much controversy in England, especially between the women. The objective of Garry Lace was to show the power of outdoor advertising as an alternative to … Continue reading
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La campaña realizada por el director creativo Garry Lace, de la agencia Beta, ha generado mucha polémica en Inglaterra, especialmente entre las mujeres. El objetivo de Lace era mostrar el poder de la publicidad exterior como una alternativa a la … Continue reading
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AdWomen readers are growing. We are and more. An example is the incorporation of new contributors to our blog from countries like Venezuela or Italy. Diana Munteanu will be our correspondent in Romania and give us her points of view … Continue reading
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Los lectores de AdWomen están creciendo. Cada vez somos más. Una muestra de ello es la incorporación de nuevas firmas a nuestro blog desde países como Venezuela o Italia. Diana Munteanu será nuestra corresponsal en Rumanía y nos aportará su … Continue reading
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This year, Imán awards are dedicated to the mothers of professionals working in advertising. . For the first time these awards are not dedicated to advertisers but to their mothers. Shacketon is the agency in charge of this project. The … Continue reading
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Este año los premios Imán estarán dedicados a las madres de los profesionales de agencias y anunciantes. . . Por primera vez, unos premios no se dedican a los aspirantes a ellos, sino a sus madres. Shacketon ha sido la … Continue reading
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Every year moms spend $2.1 trillions in the US, with projection of reaching $3 trillions by 2012, informs Maria Bailey, CEO at BSM Media. This Group growths and is loyal to products and services. Now more than ever it's important … Continue reading
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Las madres gastan 2.1 trillones de dólares al año en EEUU y se prevé que en 2012 se llegue a los 3 trillones. Estos son los datos que aporta Maria Bailey, CEO de BSM Media. Este grupo de consumidoras ofrece … Continue reading