AdWomen

The feminine side of advertising

Tag Archives: marketing

Barbie creativity made by Kristina Duncan

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Nov
4,
2010
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Barbie

Advertising Agency: Firedrill Productions Creative Director: Kristina Duncan Creative Supervisor: Rosina Weitekamp Broadcast Producer: Chantal Houle Director: Peyton Wilson DP: Nicole Whitaker Executive Producer: Loretta Jeneski, Michael Degan Mattel/Barbie Marketing: Stephanie Cota Aired: October 2010 Doctor, teacher, mother, princess. The … Continue reading

Cuando crezca quiero ser como Barbie

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Nov
4,
2010
2
Barbie

Médico, profesora, mamá, princesa. La muñeca de las mil caras vuelve a la carga en EEUU con una campaña más emocional y menos estereotipada. Barbie ya no es la muñeca de largas piernas que soñaba con Ken. Ahora es una … Continue reading

PROSUMIDORA 3.0.

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Nov
16,
2009
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La tienda on-line de moda femenina indie “mod-cloth” ha realizado una iniciativa que, como resultado, se ha convertido en una eficaz herramienta de marketing. Tienda que descubrí gracias a lookbook, escaparate fashionista mundial.

PROSUMER 3.0

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Nov
16,
2009
0
modcloth4

On-line indie woman clothes “Mod-Cloth” has developed an iniciative that has got an efficient marketing tool as a result. Shop that I discovered thanks to lookbook, the fashion world showcase. The store sells different kind of clothes. There's no problem … Continue reading

THE NÜMPH NYMPHS

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Oct
30,
2009
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Nümph is a “made by and for women brand”. They are a few Danish girls that have been created a beautiful fashion brand. North European people are in- the- know. Their collections are special and brave, but without being too … Continue reading

LAS NINFAS DE NÜMPH

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Oct
30,
2009
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Nümph es una marca de mujeres para mujeres. Se trata de un grupo de chicas danesas que han creado una marca de moda preciosa. Y es que las del norte vienen pegando fuerte. Sus colecciones son especiales, arriesgadas, sin ser … Continue reading

PHOTOSHOP, ¿USO O ABUSO?

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Oct
7,
2009
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Francia y Reino Unido debaten si hay que avisar cuando se manipule una imagen en publicidad, propaganda o prensa. Las técnicas de retoque de fotográfico se utilizan en el día a día de muchos sectores. Diarios, revistas, folletos, carteles… incluso, … Continue reading

PHOTOSHOP: USE OR ABUSE?

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Oct
7,
2009
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France and UK are discussing if they should aware people when advertising, propaganda or press pictures are retouched. Nowadays, retouching techniques have become really common in many areas. Newspapers, magazines, brochures, billboards… even in non-professional’s pictures we can find the … Continue reading

Interview to Astrid von Rudloff, the only German member of the first PR Jury in the Cannes Lions

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Jun
19,
2009
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Astrid von Rudloff is a CEO of Weber Shandwick in Germany and the only German member of the first PR Jury in the Cannes Lions. On the ocasion of Cannes Lions 2009 we asked Astrid about her opinion on women … Continue reading

Entrevista a Astrid von Rudloff, la única miembro del primer jurado de RR.PP en Cannes Lions

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Jun
19,
2009
1
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Astrid von Rudloff es la directora ejecutiva de Weber Shandwick en Alemania y la única miembro del jurado de la categoría RR.PP en Cannes Lions 2009. Aprovechando la celebración del festival, le preguntamos por su opinión sobre la situación de … Continue reading